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Volumn 18, Issue 3-4, 2001, Pages 27-37

The internet and hospital marketing strategy: A survey

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; CLINICAL TRIAL; EPIDEMIOLOGY; FINANCIAL MANAGEMENT; HOSPITAL MANAGEMENT; INTERNET; METHODOLOGY; MULTICENTER STUDY; QUESTIONNAIRE; STATISTICS; UNITED STATES; UTILIZATION REVIEW;

EID: 0035756521     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v18n03_04     Document Type: Article
Times cited : (5)

References (13)
  • 2
    • 0019273550 scopus 로고
    • Hospital Planning in Virginia After P.L. 93-641
    • Breindel, C.L. ‘Hospital Planning in Virginia After P.L. 93-641, Inquiry, Vol. 17, No. 4, 1980, pp. 339-347.
    • (1980) Inquiry , vol.17 , Issue.4 , pp. 339-347
    • Breindel, C.L.1
  • 3
    • 0000362251 scopus 로고
    • Operationalizing the Concept of Business-Level Strategy in Research
    • No, 10
    • Hambrick, D.C. “Operationalizing the Concept of Business-Level Strategy in Research, Academy of Management Review, Vol. 5, No. 4, 10, 1980, pp. 567-575.
    • (1980) Academy of Management Review , vol.5 , Issue.4 , pp. 567-575
    • Hambrick, D.C.1
  • 4
    • 0020728341 scopus 로고
    • Some Tests of Effectiveness and Functional Attributes of Miles and Snows Strategic Types
    • Hambrick, D.C. ‘Some Tests of Effectiveness and Functional Attributes of Miles and Snows Strategic Types, Academy of Management Journal, Vol. 26, 1983, pp. 5-26.
    • (1983) Academy of Management Journal , vol.26 , pp. 5-26
    • Hambrick, D.C.1
  • 6
    • 85011487489 scopus 로고    scopus 로고
    • Internet in the Healthcare Industry: Infrastructure Issues
    • Lin, B. and Hsieh, C.T. ‘Internet in the Healthcare Industry: Infrastructure Issues, Journal of International Information Management, Vol. 7, No. 1, 1998, pp. 53-61.
    • (1998) Journal of International Information Management , vol.7 , Issue.1 , pp. 53-61
    • Lin, B.1    Hsieh, C.T.2
  • 7
    • 0002738853 scopus 로고
    • Marketing Strategy Implications of the Miles and Snow Typology
    • McDaniel, S.W. and Kolari, J.W. ‘Marketing Strategy Implications of the Miles and Snow Typology, Journal of Marketing, Vol. 51, 1987, pp. 19-30.
    • (1987) Journal of Marketing , vol.51 , pp. 19-30
    • McDaniel, S.W.1    Kolari, J.W.2
  • 8
    • 0031014742 scopus 로고    scopus 로고
    • Essential Dimensions of a Marketing Strategy in the Hospital Industry
    • McIlwain, T.F. and McCracken, M.J. ‘Essential Dimensions of a Marketing Strategy in the Hospital Industry, Journal of Hospital Marketing, Vol. 11, No. 2, 1997, pp. 39-59.
    • (1997) Journal of Hospital Marketing , vol.11 , Issue.2 , pp. 39-59
    • McIlwain, T.F.1    McCracken, M.J.2
  • 12
    • 0025579056 scopus 로고
    • Perceptual and Archival Measures of Miles and Snows Strategic Types: A Comprehensive Assessment of Reliability and Validity
    • Shortell, S.M. and Zajac, E.J. ‘Perceptual and Archival Measures of Miles and Snows Strategic Types: A Comprehensive Assessment of Reliability and Validity, Academy of Management Journal, Vol. 33, 1990, pp. 817-832.
    • (1990) Academy of Management Journal , vol.33 , pp. 817-832
    • Shortell, S.M.1    Zajac, E.J.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.