Consumer response to print prescription drug advertising

Journal of Advertising Research

Volumn 43, Issue 2, 2003, Pages 194-206

  Mehta, Abhilasha ^a   Purvis, Scott C ^b  

^a Gallup and Robinson Inc ^*  (United States)

^b Gallup and Robinson Inc   (United States)

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EID: 4644303973     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849903030174     Document Type: Review

References (23)

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