Benefit segmentation of catalog shoppers among professionals

Clothing and Textiles Research Journal

Volumn 18, Issue 2, 2000, Pages 111-120

  Kim, Y K ^a   Lee, J ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Benefit segmentation; Catalog; Professionals

Indexed keywords

GARMENT; MARKETING; RETAILING; TEXTILE-CLOTHING INDUSTRY;

EID: 0034122936     PISSN: 0887302X     EISSN: None     Source Type: Journal    
DOI: 10.1177/0887302X0001800205     Document Type: Article

References (53)