New insights into the acceptance of mobile internet services: A mixed-method approach

International Journal of Internet Marketing and Advertising

Volumn 4, Issue 1, 2007, Pages 72-92

  Groeppel Klein, Andrea ^a   Koenigstorfer, Joerg ^a  

^a SAARLAND UNIVERSITY   (Germany)

Author keywords

Acceptance; Adoption; Anticipation; Internet marketing; Mixed method approach; Mobile commerce; Mobile internet; Projective technique; Technology acceptance model

Indexed keywords

EID: 34648837439     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2007.014798     Document Type: Article

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