Exploring the influence of reference situations and reference pricing on mobile service user behaviour

European Journal of Information Systems

Volumn 15, Issue 3, 2006, Pages 285-291

  Blechar, Jennifer ^a   Constantiou, Ioanna D ^b   Damsgaard, Jan ^b  

^a UNIVERSITY OF OSLO   (Norway)

^b Department of International Economics and Management   (Denmark)

Author keywords

Cognitive referencing; Mobile services; Reference price; Reference situation; User behaviour

Indexed keywords

EID: 33746615617     PISSN: 0960085X     EISSN: 14769344     Source Type: Journal    
DOI: 10.1057/palgrave.ejis.3000618     Document Type: Article

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