The public's trust in nonprofit organizations: The role of relationship marketing and management

California Management Review

Volumn 49, Issue 4, 2007, Pages 112-131

  Bryce, Herrington J ^a,b  

^a Raymond A Mason School of Business   (United States)

^b Thomas Jefferson Public Policy Program   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34548363821     PISSN: 00081256     EISSN: None     Source Type: Journal    
DOI: 10.2307/41166408     Document Type: Article

References (78)

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2. Gary Miller, "Why Is Trust Necessary in Organizations? The Moral Hazard of Profit Maximization," in Karen Cook, ed., Trust in Society (New York, NY: Russell Sage Foundation, 2001), pp. 307-330;
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13. Herrington J. Bryce, Players in the Public Policy Process: Nonprofits as Social Capital and Agents (New York, NY: Palgrave Macmillan Press, 2005).
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20. Bryce (2005), op. cit.;
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23. James Childress II, ed., The Westminster Dictionary of Christian Ethics (The Westminster Press, 1986).
24. I am grateful Eli Bukspan for this quote. Eli Bukspan, "The Notion of Trust as a Comprehensive Theory of Contract and Corporate Law: A New Approach to the Conception that the Corporation is a Nexus of Contract," Hasting Business Law Journal, 2/1 (Winter 2006): 229-260.
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31. Hardin, op. cit.
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39. Morgan and Hunt, op. cit.
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42. Gambetta, op. cit.
43. Ibid.
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47. Bryce (2005), op. cit.;
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54. Bukspan, op. cit., p. 231.
55. Gambetta, op. cit.
56. Herrington J. Bryce, "Capacity Considerations and Community Benefit Expenditures of Nonprofit Hospitals," Health Care Management Review, 26/3 (Summer 2001): 24-39.
57. See also Internal Revenue Service, United States Internal Revenue Service Ruling 69-545 1969 and Ruling 83-157 1983.
58. Cagla Okten and Burton A. Weisbrod, "Determinants of Donations in Private Nonprofit Markets," Journal of Public Economics, 75/2 (February 2000): 255-277.
59. Faircloth, op. cit.
60. Arnett, German, and Hunt, op. cit.
61. Madigan v. Telemarketing, Inc., 15 U.S.C. 6101-6108, Part 3, Section 310.3, 2003.
62. For nonprofit law, see Bruce R. Hopkins, The Law of Tax-Exempt Organizations, 7th Edition (New York, NY: John Wiley & Sons, 2003).
63. For governance, see Marion R. Fremont-Smith, Governing Nonprofits: Federal and State Law and Regulations (Cambridge, MA: Harvard University Press, 2004).
64. For financial management, see Herrington J. Bryce, Financial and Strategic Management for Nonprofit Organizations, 3rd Edition (San Francisco, CA: Jossey-Bass, 2000).
65. Akerlof and Kranton, op. cit.
66. Adam Sargeant and Stephen Lee, "Improving Public Trust in the Voluntary Sector: An Empirical Analysis," International Journal of Nonprofit & Voluntary Sector Marketing, 7/1 (February 2002): 68-83.
67. Sharon Oster, Strategic Management for Nonprofit Organizations (New York, NY: Oxford University Press, 1995).
68. Bryce (2005), op. cit.
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74. Arnsberger, op. cit.
75. Petty, Cacioppo, and Schumann, op. cit.
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