Image repair: Research, consensus, and strategies: A study of the University College of Cape Breton

Journal of Nonprofit and Public Sector Marketing

Volumn 15, Issue 1-2, 2006, Pages 69-85

  Brown, Keith G ^a   Geddes, Ruthanne ^a  

^a CAPE BRETON UNIVERSITY   (Canada)

Author keywords

Consensus; Image; Strategic marketing planning

Indexed keywords

EID: 33746510879     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v15n01_04     Document Type: Article

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