The current use of marketing in UK retailing

International Journal of Retail & Distribution Management

Volumn 32, Issue 5, 2004, Pages 242-251

  Gilbert, David ^a   Sumner, Fiona ^b  

^a UNIVERSITY OF SURREY   (United Kingdom)

^b FES Consulting   (United Kingdom)

Author keywords

Marketing; Organizations; Relationship marketing; Retailing; United Kingdom

Indexed keywords

EID: 84986173508     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550410534587     Document Type: Review

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