Exploring perceptions of US State tourism organizations' web advertising effectiveness

Asia Pacific Journal of Tourism Research

Volumn 12, Issue 3, 2007, Pages 245-266

  Mills, Juline E ^a   Lee, Jung Kook ^b   Douglas, Alecia C ^a  

^a PURDUE UNIVERSITY   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Confirmatory factor analysis; Interactive Advertising Model; State tourism organizations; Web advertising

Indexed keywords

ADVERTISING; FACTOR ANALYSIS; MODEL TEST; PERCEPTION; TOURISM;

NORTH AMERICA; UNITED STATES;

EID: 34547501362     PISSN: 10941665     EISSN: 17416507     Source Type: Journal    
DOI: 10.1080/10941660701416820     Document Type: Article

References (77)

1. Abramson, J. and Hollingshead, C. (1998) Marketing on the internet: providing customer satisfaction. Journal of Internet Marketing, 1:1
2. Arens, W. F. and Bovee, C. L. (1994) Contemporary Advertising, Irwin, Burr Wood, IL
3. Art, E. (2005) Tourism in Vermont: It's a Gas, Gas, Gas
4. Assael, H. and Keon, J. (1982) Nonsampling vs sampling errors in survey research. Journal of Marketing, 46:2, pp. 114-123.
5. Barr, T., Frame, D., Gilmour, D., Hawfield, K. and Wiredu, K. (1997) Building an Effective Web Presence for Tide Detergent
6. Bender, D. (1997) Navigation for better online marketing. HSMAI Marketing Review, 13, pp. 7-9.
7. Bentler, P. M. and Yuan, K. H. (1999) Structural equation modeling with small samples: Test statistics. Multivariate Behavioral Research, 34:2, pp. 181-197.
8. Berthon, P., Pitt, L. F. and Watson, R. T. (1996) The World Wide Web as an advertising medium: Toward an understanding of conversion efficiency. Journal of Advertising Research, 36:1, pp. 43-54.
9. Bodkin, C. D. and Perry, M. (2004) Goods retailers and service providers: Comparative analysis of web site marketing communications. Journal of Retailing and Consumer Services, 11:1, pp. 19-29.
10. Boutié, P. (1996) Will this kill that?. Journal of Consumer Marketing, 13:4, pp. 49-57.
11. Browne, M. W. and Cudeck, R. (1993) Alternative ways of assessing model fit. Testing Structural Equation Models, pp. 136-162. Sage Publications, Newbury Park, CA
12. Bryant, F. B. and Yarnold, P. R. (1995) Principal-components analysis and exploratory and confirmatory factor analysis. Reading and Understanding Multivariate Statistics, pp. 99-136. American Psychological Association, Washington, DC
13. Burke, R. R. (1997) Do you see what I see? The future of virtual shopping. Journal of the Academy of Marketing Science, 25:4, pp. 352-360.
14. Calder, B. J., Phillips, L. W. and Tybout, A. M. (1981) Designing research for application. Journal of Consumer Research, 8:2, pp. 197-207.
15. Cheng, K. and Heim, S. J. (2001) Web sites reboot ad inventory. 51:39, p. 7.
16. Dahlen, M., Rasch, A. and Rosengren, S. (2003) Love at first site? A study of website advertising effectiveness. Journal of Advertising Research, 43:1, pp. 25-33.
17. Degraffenreid, S. (2006) Beyond advertising: Why people are the new media. Handbook of Business Strategy, 7:1, pp. 81-85.
18. Doolin, B., Burgess, L. and Cooper, J. (2002) Evaluating the use of the web for tourism marketing: A case study from New Zealand. Tourism Management, 23:5, pp. 557-561.
19. Dréze, X. and Hussherr, F. X. (2003) Internet advertising: Is anybody watching?. Journal of Interactive Marketing, 17:4, pp. 8-23.
20. Emory, W. C. (1980) Business Research Methods, Richard D. Irwin, Burr Ridge, IL
21. Farquhar, P. H. (1989) Managing brand equity. Marketing Research, 1, pp. 24-33.
22. Feng, R., Morrison, A. M. and Ismail, J. A. (2003) East versus West: A comparison of online destination marketing in China and the USA. Journal of Vacation Marketing, 10:1, pp. 43-56.
23. Fulk, J. and Boyd, B. (1991) Emerging theories of communication in organizations. Journal of Management, 17:2, pp. 407-446.
24. Gallagher, K., Foster, K. D. and Parsons, J. (2001) The medium is not the message: Advertising effectiveness and content evaluation in print and on the web. Journal of Advertising Research, 41:4, pp. 57-70.
25. Goldsmith, R. E. (2002) Explaining and predicting the consumer intention to purchase over the Internet: An exploratory study. Journal of Marketing Theory & Practice, 10:2, pp. 22-28.
26. Gregory, J. R. and McNaughton, L. (2004) Brand logic: A business case for communications. Journal of Advertising Research, 44:3, pp. 232-236.
27. Grossman, L. and Buechner, M. M. (2003) Search and destroy. 162:25, pp. 46-50.
28. Hall, R. (2002) Some New Year's resolutions. Bank Marketing, 34:1, p. 11.
29. Harteveldt, H. H., Leaver, S. and Meyer, S. (2005) The Search Engines Web Travelers Use
30. Hoffman, D. L. and Novak, T. P. (1996) Measuring the Internet: Preliminary Results of the Commerce: Nielsen Internet Demographic Survey (Project 2000), Vanderbilt University, Owen Graduate School of Management, Nashville, TN
31. Hoffman, D. L. and Novak, T. P. (2000) Advertising pricing models for the World Wide Web. Internet Publishing and Beyond: The Economics of Digital Information and Intellectual Property, MIT Press, Cambridge, MA
32. Horrigan, J. (2000) New Internet Users: What they do Online, What they Don't and Implications for the Net's Future
33. Hu, L.-T. and Bentler, P. M. (1995) Evaluating model fit. Structural Equation Modeling: Concepts, Issues, and Applications, pp. 76-99. Sage Publications, Thousand Oaks, CA
34. Hume, S. and Fitzgerald, K. (1991) Whittle: Future now belongs to new media. Advertising Age, 62:35, pp. 3-5.
35. Kamakura, W. A. and Russell, G. J. (1993) Measuring brand value with scanner data. International Journal of Research in Marketing, 10:1, pp. 9-22.
36. Kasavana, M. L. (2002) eMarketing: Restaurant websites that click. Journal of Hospitality & Leisure Marketing, 9:34, pp. 167-178.
37. Keeney, R. L. (1999) The value of Internet commerce to the customer. Management Science, 45:4, pp. 533-542.
38. Keller, K. L. (1998) Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Prentice Hall, Upper Saddle River, NJ
39. Kim, D. Y., Morrison, A. M., Taylor, S. J. and Lee, J. K. (2004) An exploratory study of the roles and effectiveness of advertising channels. Tourism of the Art 2, printed vs internet in marketing hotels, Glasgow, June
40. Korea National Tourism Organization (2006) Tourism Statistics Results
41. Kotler, P. and Armstrong, G. (1999) Principles of Marketing, Prentice Hall, Upper Saddle River, NJ
42. Lei, R. M. (2000) An assessment of the World Wide Web as an advertising medium. Social Science Journal, 37:3, pp. 465-471.
43. Lewis, R. C. and Chambers, R. E. (1989) Marketing Leadership in Hospitality: Foundations and Practices, Van Nostrand Reinhold, New York
44. Li, C., VanBoskirk, S., Charron, C., Joseph, J. and Cohen, S. M. (2005) US online marketing forecast: To 2010.
45. Longwoods International (2004) Longwoods Colorado Visitors Study 2003: Colorado Travel Year 2003: Draft Final Report
46. Maddox, L. M. and Mehta, D. (1997) The role and effect of web addresses in advertising. Journal of Advertising Research, 37:2, pp. 47-59.
47. Malhotra, N. K. and King, T. (2003) Don't negate the whole field. Marketing Research, 15:2, pp. 43-45.
48. Marlatt, A. (1999) When, if ever, are splash screens good design elements. Internet World, 14, p. 31.
49. McKeen, J. D., Guimaraes, T. and Wetherbe, J. C. (1994) The relationship between user participation and user satisfaction: An investigation of four contingency factors. MIS Quarterly, 18:4, pp. 427-451.
50. McLean, V. A. (2005) ROI for Online Advertising Touted at HSMAI Travel Internet Marketing Strategy Conference
51. Meenaghan, T. (1995) The role of advertising in brand image development. Journal of Product & Brand Management, 4:4, pp. 23-34.
52. Morris, J. D., Woo, C. M. and Cho, C.-H. (2003) Internet measures of advertising effects: A global issue. Journal of Current Issues & Research in Advertising, 25:1, pp. 25-43.
53. Morrison, A. M., Taylor, J. S. and Douglas, A. (2004) Website evaluation in tourism and hospitality: The art is not yet stated. Journal of Travel & Tourism Marketing, 17:23, pp. 233-251.
54. Nevitt, J. (2000) Evaluating small sample approaches for model test statistics in structural equation modeling. Annual Meeting of the American Educational Research Association April, New Orleans
55. Park, C. S. and Srinivasan, V. (1994) A survey-based method for measuring and understanding brand equity and its extendibility. Journal of Marketing Research, 31:2, pp. 271-288.
56. Pavlou, P. A. and Stewart, D. W. (2000) Measuring the effects and effectiveness of interactive advertising: A research agenda. Journal of Interactive Advertising, 1:1, pp. 5-25.
57. Pearce, F. (1990) The consumers are not so green. New Scientist, 16, pp. 13-14.
58. Perdue, R. R. (2001) Internet site evaluations: The influence of behavioral experience, existing images, and selected website characteristics. Journal of Travel & Tourism Marketing, 11:23, pp. 21-38.
59. PricewaterhouseCoopers (2005) IAB Internet Advertising Revenue Report: 2005 Second-quarter and First Six-month Results
60. Rangaswamy, A., Burke, R. R. and Oliva, T. A. (1993) Brand equity and the extendibility of brand names. International Journal of Research in Marketing, 10:1, pp. 61-75.
61. Regan, K. (2001) Up with big ads, down with pop-ups.
62. Rodgers, S. and Thorson, E. (2000) The interactive advertising model: how users perceive and process online ads. Journal of Interactive Advertising, 1:1, pp. 26-50.
63. Stevenson, J. S., Bruner, G. C. and Kumar, A. (2000) Webpage background and viewer attitudes. Journal of Advertising Research, 40:12, pp. 29-34.
64. Stewart, D. W. and Ward, S. (1994) Media effects on advertising. In J. Media Effects: Advances in Theory and Research, pp. 315-363. Lawrence Erlbaum Associates, Mahwah, NJ
65. Stisser, P. (1994) A deeper shade of green. American Demographics, 16:3, pp. 24-29.
66. Strugatch, W. (2000) Call it old media. Long Island Business News, 47:20, p. 1A.
67. Sullivan, C. (2001) Fresh form for web advertising. Editor & Publisher, 134:33, p. 4.
68. Sung, G. (2003) United States: A leading non-Asian Destination for Korean Outbound Travelers in 2002
69. Tauder, A. R. (2005) Getting ready for the next generation of marketing communications. Journal of Advertising Research, 45:1, pp. 5-8.
70. Travel Industry Association (2004) US visitor profile: South Korea
71. Tsao, J. C. and Sibley, S. D. (2004) Displacement and reinforcement effects of the internet and other media as sources of advertising information. Journal of Advertising Research, 44:1, pp. 126-142.
72. Tweney, D. (1999) Measuring internet success: You shouldn't rely on traffic alone. Infoworld, 21:2, p. 58.
73. Virginia Tourism Corporation (2003) Virginia Tourism Corporation's 2003 Virginia Visitor Study: Profile of the Fredricksburg Visitor (Profile #10118)
74. Webb, B. and Sayer, R. (1998) Benchmarking small companies on the internet. Long Range Planning, 31:6, pp. 815-827.
75. World Tourism Organization Business Council (WTOBC) (1999) Marketing Tourism Destinations Online: Strategies for the Information Age
76. Wu, S.-I. (2001) An experimental study on the relationship between consumer involvement and advertising effectiveness. Asia Pacific Journal of Marketing and Logistics, 13:1, pp. 43-56.
77. Yavas, U. (1994) Research note: Students as subjects in advertising and marketing research. International Marketing Review, 11:45, pp. 35-43.