Brand logic: A business case for communications

Journal of Advertising Research

Volumn 44, Issue 3, 2004, Pages 232-

  Gregory, James R ^a   Mcnaughton, Lawrence ^a  

^a CoreBrand ^*

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EID: 24644466384     PISSN: 00218499     EISSN: None     Source Type: Journal    
DOI: 10.1017/S0021849904040292     Document Type: Review

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