Displacement and reinforcement effects of the internet and other media as sources of advertising information

Journal of Advertising Research

Volumn 44, Issue 1, 2004, Pages 126-142

  Tsao, James C ^a   Sibley, Stanley D ^a  

^a UNIVERSITY OF WISCONSIN OSHKOSH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24644492742     PISSN: 00218499     EISSN: None     Source Type: Journal    
DOI: 10.1017/S0021849904040073     Document Type: Article

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