Getting ready for the next generation of marketing communications

Journal of Advertising Research

Volumn 45, Issue 1, 2005, Pages 5-8

  Tauder, Arthur R ^a  

^a ThunderHouse ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644879720     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849905050117     Document Type: Article

References (3)

1. GERTNER, J. "Our Ratings, Ourselves - The Mismeasurement of TV." New York Times Magazine, April 10, 2005.
2. MONTAGU, ASHLEY. Crowing Young. New York: McGraw-Hill Book Company, 1983.
3. WIESER, BRIAN. CFA, Director of Industry Analysis, MagnaGlobal June 2005 Forecasts.