A replicable, zero-based model for marketing curriculum innovation

Journal of Marketing Education

Volumn 29, Issue 2, 2007, Pages 164-174

  Borin, Norm ^a   Metcalf, Lynn E ^b   Tietje, Brian C ^c  

^a UNIVERSITY OF VIRGINIA   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

^c UNIVERSITY OF WASHINGTON   (United States)

Author keywords

College and university; Curriculum; Curriculum change; Educator; Marketing

Indexed keywords

EID: 34547096728     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475307302018     Document Type: Article

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