Commentary on Peter Leeflang and Dick Wittink's "Building models for marketing decisions: Past, present and future"

International Journal of Research in Marketing

Volumn 17, Issue 2-3, 2000, Pages 209-213

  Gatignon, Hubert ^a  

^a INSEAD   (France)

Author keywords

International marketing; Marketing models; Strategic marketing

Indexed keywords

EID: 0009313138     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(00)00019-7     Document Type: Article

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