Broadening the perspective on marketing decision models

International Journal of Research in Marketing

Volumn 17, Issue 2-3, 2000, Pages 159-168

  Van Bruggen, Gerrit H ^a   Wierenga, Berend ^a  

^a ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Decision automation; Marketing decision models; Marketing management support systems; Success metrics

Indexed keywords

EID: 0010631504     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(00)00017-3     Document Type: Article

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