A relationship marketing pilot study of British and French medium-sized medical firms

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 1, Issue 2, 2000, Pages 161-175

  Barnes, Bradley R ^a   Carroll, Angela ^a  

^a NONE

Author keywords

business to business marketing; cross cultural studies; international marketing; medium sized enterprise; relationship marketing

Indexed keywords

EID: 84990318253     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040025     Document Type: Article

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