ERP and the reengineering of industrial marketing processes. A prescriptive overview for the new-age marketing manager

Industrial Marketing Management

Volumn 31, Issue 4, 2002, Pages 357-365

  Gardiner, Stanley C ^a   Hanna, Joe B ^a   LaTour, Michael S ^b  

^a AUBURN UNIVERSITY   (United States)

^b AUBURN UNIVERSITY   (United States)

Author keywords

Cycle time reduction; Data sharing; ERP systems

Indexed keywords

EID: 0036270882     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(01)00167-5     Document Type: Article

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