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Volumn 14, Issue 6, 2010, Pages 27-37

Bridging the great divide - the transfer of techniques

Author keywords

Computer management; Neuro linguistic programming; Qualitative techniques; Quantitative techniques

Indexed keywords


EID: 77957875149     PISSN: 13673270     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509610131135     Document Type: Review
Times cited : (13)

References (26)
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  • 3
    • 0010667975 scopus 로고
    • Qualitative market research: A conceptual analysis and review of practitioner criteria
    • Colwell, J. (1990), "Qualitative market research: a conceptual analysis and review of practitioner criteria", Journal of the Market Research Society, Vol. 32, No. 1.
    • (1990) Journal of the Market Research Society , vol.32 , Issue.1
    • Colwell, J.1
  • 5
    • 0013225042 scopus 로고
    • Computer applications - a new road to qualitative data analysis?
    • Dembkowski, S. and Hanmer-Lloyd, S. (1995), "Computer applications - a new road to qualitative data analysis?" in European Journal of Marketing, Vol. 29, No. 11, pp. 50-62.
    • (1995) European Journal of Marketing , vol.29 , Issue.11 , pp. 50-62
    • Dembkowski, S.1    Hanmer-Lloyd, S.2
  • 7
    • 70350253513 scopus 로고
    • Assessment of primary representational systems with neuro-linguistic programming: Examination of preliminary literature
    • October
    • Dorn, F., Brunson, B. and Atwater, M. (1983), "Assessment of primary representational systems with neuro-linguistic programming: examination of preliminary literature", American Mental Health Counselors Association Journal, October.
    • (1983) American Mental Health Counselors Association Journal
    • Dorn, F.1    Brunson, B.2    Atwater, M.3
  • 8
    • 77957872548 scopus 로고
    • The...space... between...words: The application of a new model of communication to quantitative brand image measurement
    • Gordon, W. and Corr, D. (1990), "The...space... between...words: the application of a new model of communication to quantitative brand image measurement", Journal of the Market Research Society, Vol. 32, No. 3.
    • (1990) Journal of the Market Research Society , vol.32 , Issue.3
    • Gordon, W.1    Corr, D.2
  • 15
    • 0011520754 scopus 로고
    • An overview of techniques of data analysis, emphasising its exploratory aspects
    • de Oliveira, J.T., Epstein, B. (Eds.), Academic Press, New York, NY
    • Mallows, C.L. and Tukey, J.W. (1982), "An overview of techniques of data analysis, emphasising its exploratory aspects" de Oliveira, J.T. and Epstein, B. (Eds.), Some Recent Advances in Statistics, Academic Press, New York, NY.
    • (1982) Some Recent Advances in Statistics
    • Mallows, C.L.1    Tukey, J.W.2
  • 17
    • 0344670826 scopus 로고
    • Neuro- linguistic programming: Implications for advertising and copy strategy
    • Stout, A.P. (Ed.), American Academy of Advertising
    • Orr, B.H. and Murphy, J.H. (1990), "Neuro-linguistic programming: implications for advertising and copy strategy" Stout, A.P. (Ed.), Proceedings of the 1990 Conference of the American Academy of Advertising, American Academy of Advertising.
    • (1990) Proceedings of the 1990 Conference of the American Academy of Advertising
    • Orr, B.H.1    Murphy, J.H.2
  • 18
    • 77957865154 scopus 로고
    • The technological fix in qualitative research - let's be honest in what we are trying to achieve
    • European Society for Opinion and Marketing Research (ESOMAR) Conference, Amsterdam
    • Pike, R. and Thompson, L. (1995), "The technological fix in qualitative research - let's be honest in what we are trying to achieve", European Society for Opinion and Marketing Research (ESOMAR) Conference, Amsterdam.
    • (1995)
    • Pike, R.1    Thompson, L.2
  • 21
    • 77957866260 scopus 로고
    • Are we asking questions in the right way? Can neuro-linguistic programming techniques improve the quality of marketing research information?
    • MA d.issertation, University of the West of England (unpublished)
    • Shankar, A. (1995), "Are we asking questions in the right way? Can neuro-linguistic programming techniques improve the quality of marketing research information?", MA d.issertation, University of the West of England (unpublished).
    • (1995)
    • Shankar, A.1
  • 22
    • 0011063879 scopus 로고
    • Predicate matching in NLP: A review of research on the preferred representational system
    • Sharpley, C. (1984), "Predicate matching in NLP: a review of research on the preferred representational system", Journal of Counseling Psychology, Vol. 13, No. 2.
    • (1984) Journal of Counseling Psychology , vol.13 , Issue.2
    • Sharpley, C.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.