Engaging the right mindset in qualitative marketing research

Marketing Intelligence & Planning

Volumn 19, Issue 4, 2001, Pages 236-243

  Nancarrow, Clive ^a   Barker, Andy ^b   Tiu Wright, Len ^c  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

^b BJM Research Consultancy   (United Kingdom)

^c DE MONTFORT UNIVERSITY   (United Kingdom)

Author keywords

Interviews; Market research; Mindsets; Qualitative techniques; Recruitment

Indexed keywords

EID: 84986120988     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005561     Document Type: Review

References (11)

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