Managing customer loyalty in liberalized residential energy markets: The impact of energy branding

Energy Policy

Volumn 35, Issue 4, 2007, Pages 2661-2672

  Hartmann, Patrick ^a   Apaolaza Ibáñez, Vanessa ^a  

^a UNIVERSITY OF THE BASQUE COUNTRY UPV EHU   (Spain)

Author keywords

Customer satisfaction and loyalty; Deregulated residential energy markets; Energy branding

Indexed keywords

CUSTOMER SATISFACTION; MARKETING; QUALITY OF SERVICE;

DEREGULATED RESIDENTIAL ENERGY MARKETS; ENERGY BRANDING;

DEREGULATION;

CONCEPTUAL FRAMEWORK; DEREGULATION; ENERGY MARKET; ENERGY POLICY; ENVIRONMENTAL LEGISLATION; MARKETING; RESIDENTIAL ENERGY; SERVICE PROVISION;

EURASIA; EUROPE; SOUTHERN EUROPE; SPAIN;

EID: 33845411470     PISSN: 03014215     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.enpol.2006.09.016     Document Type: Article

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