Customer choice and green power marketing in the United States: How far can it take us?

Energy and Environment

Volumn 11, Issue 4, 2000, Pages 461-477

  Wiser, Ryan ^a,c   Bolinger, Mark ^a   Holt, Edward ^b  

^a LAWRENCE BERKELEY NATIONAL LABORATORY   (United States)

^b Ed Holt and Associates Inc   (United States)

^c MS 90 4000   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ALTERNATIVE ENERGY; CONSUMPTION BEHAVIOR; MARKETING; RENEWABLE RESOURCE; WILLINGNESS TO PAY;

UNITED STATES;

EID: 0033749705     PISSN: 0958305X     EISSN: None     Source Type: Journal    
DOI: 10.1260/0958305001500248     Document Type: Article

References (14)

1. Will public environmental concern lead to action on global warming
2. A marketing orientation is the key to a sustainable energy future
3. Competitive retail markets: Tenuous ground for renewable energy
4. Green power marketing: Increasing customer demand for renewable energy
5. Emerging markets for renewable energy: The role of state policies during restructuring