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Volumn 24, Issue 2 SPEC. ISS., 1996, Pages 187-193

A marketing orientation is the key to a sustainable energy future

Author keywords

Customer preference; Marketing; Renewable energy

Indexed keywords


EID: 0000957783     PISSN: 03014215     EISSN: None     Source Type: Journal    
DOI: 10.1016/0301-4215(95)00098-4     Document Type: Article
Times cited : (26)

References (24)
  • 1
    • 85030016228 scopus 로고
    • Summary of US domestic PV market potentials
    • Utility PhotoVoltaic Group, Washington, DC
    • Applications and Markets Work Group (1994) 'Summary of US domestic PV market potentials'in Part 1 Significant and Diverse Markets Exist for PV Systems Utility PhotoVoltaic Group, Washington, DC
    • (1994) Significant and Diverse Markets Exist for PV Systems , Issue.1 PART
  • 2
    • 0041828979 scopus 로고
    • prepared for the National Renewable Energy Laboratory, Golden, CO, under Task Ordering Agreement No 58, Solar Industries Association, Solar Outreach and Development, Washington, DC
    • Awerbuch, S (1994) 'New economic cost perspectives for valuing solar technologies' prepared for the National Renewable Energy Laboratory, Golden, CO, under Task Ordering Agreement No 58, Solar Industries Association, Solar Outreach and Development, Washington, DC
    • (1994) New Economic Cost Perspectives for Valuing Solar Technologies
    • Awerbuch, S.1
  • 4
    • 0041828982 scopus 로고
    • Cambridge Reports/Research International CR 3615 Edison Electric Institute, Washington, DC; National Renewable Energy Laboratory PG&E Report 005-93.12, Pacific Gas and Electric, San Ramon, CA
    • Cambridge Reports/Research International CR 3615 (1994) Earning Residential Customer Loyalty Through Environmental Stewardship Edison Electric Institute, Washington, DC; National Renewable Energy Laboratory PG&E Report 005-93.12, Pacific Gas and Electric, San Ramon, CA
    • (1994) Earning Residential Customer Loyalty Through Environmental Stewardship
  • 6
    • 0028845172 scopus 로고
    • Population, poverty and the local environment
    • Dasgupta, Partha S (1995) 'Population, poverty and the local environment' Scientific American 272 (2)
    • (1995) Scientific American , vol.272 , Issue.2
    • Dasgupta, P.S.1
  • 8
    • 85030021854 scopus 로고
    • Developing a customer driven renewable program: Public service company of Colorado's use of market research findings
    • Marina del Rey, CA
    • Electric Power Research Institute (1994) 'Developing a customer driven renewable program: public service company of Colorado's use of market research findings' 6th Biennial Electric Utility Marketing Research Symposium Proceedings Marina del Rey, CA
    • (1994) 6th Biennial Electric Utility Marketing Research Symposium Proceedings
  • 9
    • 0040543462 scopus 로고
    • Trends in US public perceptions and preferences on energy and environmental policy
    • Farhar, B (1994) 'Trends in US public perceptions and preferences on energy and environmental policy' Annual Review of Energy and Environment 19
    • (1994) Annual Review of Energy and Environment , vol.19
    • Farhar, B.1
  • 13
    • 0003403113 scopus 로고
    • Paris
    • International Energy Association (1994) World Energy Outlook Paris
    • (1994) World Energy Outlook
  • 14
    • 0028520027 scopus 로고
    • Sustaining life on Earth
    • Kates, R (1994) 'Sustaining life on earth' Scientific American 271 (4)
    • (1994) Scientific American , vol.271 , Issue.4
    • Kates, R.1
  • 15
    • 0002833018 scopus 로고
    • Marketing success through differentiation - of anything
    • Levitt, T (1980) 'Marketing success through differentiation - of anything' Harvard Business Review 58 (1)
    • (1980) Harvard Business Review , vol.58 , Issue.1
    • Levitt, T.1
  • 19
    • 0041828980 scopus 로고
    • Sustained orderly development applied to the commercialization of utility grid-connected photovoltaics
    • Minneapolis, Minnesota
    • Osborn, D and Collier, D (1995) 'Sustained orderly development applied to the commercialization of utility grid-connected photovoltaics' ASES Solar 95 Conference Minneapolis, Minnesota
    • (1995) ASES Solar 95 Conference
    • Osborn, D.1    Collier, D.2
  • 20
    • 85030008073 scopus 로고
    • Selected Paper No 61, Graduate School of Business, University of Chicago, Chicago, IL
    • Peltzman, S (1985) Deregulation: The Expected and the Unexpected Selected Paper No 61, Graduate School of Business, University of Chicago, Chicago, IL
    • (1985) Deregulation: The Expected and the Unexpected
    • Peltzman, S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.