The effect of salience on mental accounting: How integration versus segregation of payment influences purchase decisions

Journal of Behavioral Decision Making

Volumn 19, Issue 4, 2006, Pages 381-391

  Kim, Hyeong Min ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

Integration; Mental accounting; Price perception; Segregation

Indexed keywords

EID: 33750163656     PISSN: 08943257     EISSN: 10990771     Source Type: Journal    
DOI: 10.1002/bdm.534     Document Type: Article

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