What determines the consumers' attitudes toward a new product: An experience with the Olivello beverage

Journal of International Food and Agribusiness Marketing

Volumn 18, Issue 3-4, 2006, Pages 33-64

  Rosa, Franco ^a  

^a NONE

Author keywords

Consumer attitudes; Mean end chain; Perceptions; SEM method; Specialty food products

Indexed keywords

EID: 33749594693     PISSN: 08974438     EISSN: 15286983     Source Type: Journal    
DOI: 10.1300/J047v18n03_04     Document Type: Review

References (74)

1. Aaker, D.A., Kumar, V., Day, G.S. (1995). Marketing Research. John, Wiley & Sons, Inc.
2. Acebron, L.B., Dopico, D.C. (2000). The importance of Intrinsic and Extrinsic Cues to Expected and Experienced Quality: An Empirical Analysis for Beef. Food Quality and Preferences. 11, pp. 229-238.
3. Arvanitoyannis, I.S., Krystallis, A., Kapirti, A. (2003). Health and Environmental Consciousness: Greek Consumers' Attitudes Toward the Organic, HACCP and ISO 14000 Certifications on Food. Journal of International Food and Agribusiness Marketing, 15, n 1,2, pp. 93-136.
4. Audenaert, A., Steenkamp, J.B.E.M. (1997). Means-end Theory and Laddering in Agricultural Marketing Research. in B. Wirenga and Others eds. Agricultural Marketing and Consumer Behaviour in a Changing Word. Kluwer Academic Publishers, Boston, pp. 217-230.
5. Askegaard, S., Madsen T.K. (1995). European Food Cultures: an Exploratory Analysis of Related Preferences and Behaviour in the European Regions. MAAP, Aarhus, DK.
6. Bagozzi, R.P., Yi Y. (1994). Advanced Topics in Structural Equation Model. in R.P. Bragozzi eds., "Advanced Methods of Marketing Research", Cambridge, MA: Blackwell, pp. 1-51.
7. Bau, C. (2001). Un'applicazione del metodo SEM per esplorare le percezioni di qualità dell'Olivello Spinoso. MS Thesis, University of Udine, Italy.
8. Bearden, W.O., Netemeyer, R.G., Mobley, M.F. (1993). Handboock of Marketing Scales. SAGE Publications, London.
9. Bech-Larsen, T., Nielsen, N.A. (1999). A comparison of Five Elicitation Techniques for Elicitation of Low Involvement Product Attributes. Journal of Economic Psychology. 20, pp. 315-341.
10. Bech, A.C., Engelund, E., Juhl, H.J., Kristensen, K., Poulsen C.S. (1994). Optimal Design of Food Product. MAPP WP 19, ISSN 0907 2101, Aarhus, DK.
11. Bech, A.C., Hansen, M., Wienberg, L.(1997). Application of House of Quality in Translation of Consumer Needs into Sensory Attributes Measurable by Descriptive Sensory Analysis. Food Quality and Preference 8(5/6), pp. 329-343.
12. Bech, A.C., Juhl, H.J., Hansen, M., Martens, M., Andersen L. (2000). Quality of Peas Modelled by a Structural Equation System. Food Quality and Preference, 11, pp. 275-281.
13. Ben-Akiva, M., Lerman, S.R. (1987). Discrete Choice Analysis: Theory and Application to Travel Demand. MIT Press, Massachusetts, USA.
14. Bettman, J.R. (1979). An Information Processing Theory of Consumer Choice. Reading, Addison Wesley, UK.
15. Bollen, K.A., (1984). Multiple Indicators: Internal Consistency or no Necessary Relationship. Quality and Quantity, 18, pp. 377-385.
16. Bredahl, L., Grunert, K.G., Fertin C. (1998). Relating Consumer Perceptions of Pork Quality to Physical Product Characteristics. Food Quality and Preference 9 (4), pp. 273-281.
17. Bredahl, L., Grunert, K.G., Frewer, L.J. (1998). Consumer Attitudes and Decision Making with Regards to Genetically Engineered Food Products. A Review of the Literature and a Presentation of Models for Future Research. Journal of Consumer Policy 21, pp. 251-277.
18. Corbetta, P. (1992). Metodi di Analisi Multivariate per le Scienze Sociali. Il Mulino, Bologna.
19. Churchill, G.A. (1991). Marketing Research: Methodological Foundations. 5th edt., Dryden Press, Chicago.
20. Darby, M.R., Karni, E. (1973). Free Competition and the Optimal Amount of Fraud. Journal of Law and Economics, 16, pp. 67-88.
21. Day, G.S., Wensley, R. (1988). Assessing Advantage: A Framework for Diagnosing Competitive Superiority. Journal of Marketing 52 (2), pp. 1-20.
22. De Vellis, R.F. (1991). Scale Development: Theory and Applications. Sage Publications, Newbury Park.
23. D'Hauteville, F., Perrouty, J.P.(2001). "Nationalité, et Preference Gustative du Lait. Economie rurale, 264-265, Jul-Oct 2001, pp. 35-45.
24. Engel, J.F., Kollat, R.T., Blakwell, R.D. (1972). Consumer Behaviour. New York, The Dryden Press, 5th Edition.
25. Fishbein, M., Ajzen, I. (1975). Belief, Atitude Iintention and Behaviour. Reading MA, Addison Wesley.
26. Giraud, G. (2002). Consumer perception of typical Food Products in Europe. Xth Congress of EAAE, "Exploring Diversity in the European Agri-Food System", Zaragoza, Spain.
27. Grunert, K.G., Baadsgaard, A., Hartvig-Larsen, H., Madsen, T. K. (1996). Market Orientation in Food and Agriculture. Kluwer Academic Press, Boston, MA.
28. Grunert, K.G. (1995). Food Quality: A Means-end Perspective. Food Quality and Preference 6 (3), pp. 171-176.
29. Grunert, K.G., Grunert, S.C. (1995). "Measuring Subjective Meaning Structures by the Laddering Method: Theoretical Considerations and Methodological Problems. International Journal of Research in Marketing, 12, pp. 209-225.
30. Grunert, S.C., Juhl, H. J. (1995). Values, Environmental Attitudes, and Buying Organic Food. Journal of Economic Psychology 16(1), pp. 39-62.
31. Gutman, J. (1982). A means-end Chain Model based on Consumer Categorization Processes. Journal of Marketing, 46(2), pp. 60-72.
32. Hair, J., Anderson, F., Tatham, R.E., Black, W.C. (1995). Multivariate Data Analysis with Readings, Englewwod Hills, N.Y. Prentice Hall Inc.
33. Henson, S., Northen, J. (2000). Consumer Assessment of the Safety of Beef at the point of Purchase: A Pan European Study. Journal of Agricultural Economics, 51, pp. 90-105.
34. Henson, S., Traill, B. (2000). Measuring Perceived Performance of the Food System and Consumer Food-related Welfare. Journal of Agricultural Economics 51, pp. 388-404.
35. Hofstede, F., Audenaert, A., Steenkamp, J.-B., Wedel, M. (1998). An Investigation into the Association Pattern Technique as a Quantitative Approach to Measuring Means-end Chains. International Journal of Research in Marketing, 15, pp. 37-50.
36. Holbrook, M.B., Hirschman, E.C. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research, 9, pp. 132-140.
37. Jacoby, J., Olson, J.C. (eds). (1998). Perceived Quality. Lexington Books, 209-232.
38. Jaworski, B.J., Kohli, A.K. (1993). Market Orientation: Antecedents and Consequences. Journal of Marketing 57(3), 53-71.
39. Joreskog, K., Sorbom, D. (1993). LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language. Scientific Software International, Chicago, USA.
40. Juhl, H.J., Poulsen, C.S., Kristensen, K., Bech, A.C., Engelund, A. C., E. (1995). Structuring Latent Consumer Needs Using LISREL. MAPP WP n 27, ISSN 0907 2101, Aarhus, DK.
41. Kola, J., Latvala, T. (2002). Demand for and Value of Credence Characteristics: case of Beef. Xth Congresso of EAAE, "Exploring Diversity in the European Agri-Food System", Zaragoza, Spain.
42. Kyriakopulos, K., Ophuis, O. (1997). A Pre-purchase Model of Consumer Choice of Biological Foodstuff. Journal of International Food and Agribusiness Marketing, 8, pp 37-53.
43. Kuperis, P., Vincent, M., Unterschultz, J., Veeman, M., (1999). Ethnical Niche Markets for Fresh Canadian Pork in the United States Pacific Northwest. Journal of International Food and Agribusiness Marketing, 10, pp 31-45.
44. Lancaster, K.J. (1975). Socially Optimal Product Differentiation. American Economic Review. pp 99-122.
45. Landon, S., Smith C.E. (1998). Quality Expectation, Reputation and Price. Southern Economic Journal 64, pp. 628-47.
46. Likert, R. (1932). A Technique for Measurement of Attitudes. Archives of Psychology, 140.
47. Mc Daniel, C., Gates, R. (2001). Marketing Research Essentials. Wiley & Sons, New York.
48. Mc Fadden, D. (1973). Conditional Logit Analysis of Discrete Choice Behaviour. in Frontiers of Econometrics, P. Zarembka edt., New York: Academic Press.
49. Mojduska, E.M. (2001). Consumer choice of food products and the implications for price competition and government policy. Agribusiness, 17, pp. 81-104.
50. Moskowitz, H, Itty, B., Fink, C. (2002). Communication the Hard to Communicate: Deconstructing Messages About New Technologies of Food Processing to Identify What Works and What Does Not. Journal of International Food and Agribusiness Marketing14, nr 2, pp.5-30.
51. Nielsen, N. A., Bech-Larsen, T., Grunert, K. G. (1998). Consumer Purchase Motives and Product Perceptions: a Laddering Study on Vegetable Oil in Three Countries. Food Quality & Preference 9(6), 455-466.
52. Nunnally, J.C., Bernstein, I.H. (1994). Psychometric Theory. 3rd edition, New York, Mc Graw Hill.
53. Pecher, A., Tregear, A. (2000). Product Cpuntry Image Effect for Food Products: the Case of German Cheese in the UK. Journal of International Food and Agribusiness Marketing, 11, nr 3, pp. 1-15.
54. Petrovici, D.A., Ritson, C., Ness M. (2004). The Theory of Reasoned Action and Food Choice: Insight from a Transitional Economy. Journal of International Food and Agribusiness Marketing, 16, nr 1, pp. 59-83.
55. Peter J., Olson C., (1990). Consumer Behaviour and Marketing Strategy. Irwin Homewood, Ill.
56. Pollack, R., Wales, T.J. (1992). Demand System Specification and Estimation. Oxford University Press.
57. Rao, A.R., Monroe, K.B. (1989). The Effects of Price, Brand Name and Store Name on Buyers' Perceptions of Product Quality: an Integrative Review. Journal of Marketing Research, 26, pp. 351-357.
58. Reynolds, T.J., Craddock, A.B. (1988). The application of the MECCAS Model to the Assessment of Advertising Strategy. Journal of Advertising Research, 29 (3), pp. 43-54.
59. Reynolds, T.J., Gutman, J. (1988). Laddering Theory, Methods, Analysis, and Interpretation. Journal of Advertising Research, 18(1), pp. 11-31.
60. Romani S. (1999b). La Relazione tra Prezzo e Qualitá Oggettiva del Prodotto: uno Studio sul Mercato Italiano. Finanza Marketing e Produzione, XVII, pp. 103-137.
61. Rosa F., Sillani S. (2001). Alimenti Consumatore e Marketing: fra Globalizzazione e Culture Locali. Forum, University of Udine.
62. Schwartz, S.H. (1992). Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries. In: M. P. Zanna. (Eds.), Advances in Experimental Social Psychology, vol. 25, pp. 1-65. San Diego, CA: Academic Press.
63. Speece, M., Machlachlan, D.L. (1991). Measurement of Milk Container Preference. Journal of International Food and Agribusiness Marketing, 3, pp. 43-64.
64. Steenkamp, J.B. (1997). Dynamic in Consumer Behaviour with Respect to Agricultural and Food Products. In B.Wirenga and others. Agricultural Marketing and Consumer Behaviour in a Changing World. Kluwer Academic Publishers, Boston/London/ Dordrecht.
65. Steenkamp, J.B., Van Trijp H.C.M. (1996). Quality Guidance: a Consumer Based Approach to Food Quality Improvement using Partial Least Square. European Review of Agricultural Economics, 23, pp. 195-215.
66. Stone, H., Sidel, J.L. (1993). Sensory Evaluation Practices. 2nd edition, San Diego Academic Press.
67. Trognon, L., Bousset, J.P, Brannigam, J., Lagrange, L. (1999). Consumers' Attitudes Toward Regional Food Products. A Comparison Between Five Different European Countries. Paper presented at the 67th EAAE Seminar, Le Mans, pp. 161-164.
68. Valli, C., Loader, R.J., Traill, W.B. (1999) "Pan-European Food Market Segmentation: an Application to the Yoghurt market. Journal of International Food and Agribusiness Marketing, 10, pp. 77-99.
69. Van der Lans, I.A., Van Ittersum, K., De Cicco, A., Loseby, M. (2001). The Role of the Region of Origin and EU Certificates of Origin in Consumer Evaluation of Food Products. European Review of Agricultural Economics, 28, pp. 451-477.
70. Vannoppen, J., Verbene, W., Van Huylenbroeck, G. (2001). Motivational Structure Toward Purchasing Labeled Beef and Cheese in Belgium. Journal of International Food & Agribusiness Management, 12, pp. 1-29.
71. Veeman, M. (1999). Changing Consumer Demand for Food Regulation. Canadian Review of Agricultural Economics, 4, pp. 401-409.
72. Viaene, J., Januszewska, R. (1999). Toward an Integration of R&D and Marketing in Product Development. Journal of International Food and Agribusiness Marketing, 10 (3), pp. 79-98.
73. Winfree, J.A., McCluskey, J.J. (2005). Collective Reputation and Quality. American Journal of Agricultural Economics, 87, pp. 206-213.
74. Zeithaml, V.A. (1988). Consumer Perceptions of Price, Quality, and Value: A Meansend Model and Synthesis of Evidence. Journal of Marketing 52, pp. 2-22.