Pan-european food market segmentation: An application to theyoghurt market in the eu

Journal of International Food and Agribusiness Marketing

Volumn 10, Issue 4, 2000, Pages 77-99

  Valli, Carlotta ^a   Loader, Rupert J ^a   Traill, W Bruce ^a  

^a UNIVERSITY OF READING   (United Kingdom)

Author keywords

Market segmentation; Marketing strategies; Means end chains; Pan european; Yoghurt

Indexed keywords

EID: 0033265830     PISSN: 08974438     EISSN: 15286983     Source Type: Journal    
DOI: 10.1300/J047v10n04_06     Document Type: Article

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