Product country image effects for food products: The case of german cheese in the uk

Journal of International Food and Agribusiness Marketing

Volumn 11, Issue 3, 2001, Pages 1-15

  Pecher, Annett ^a   Tregear, Angela ^b  

^a Alcazar Advertising Agency   (United Kingdom)

^b NEWCASTLE UNIVERSITY   (United Kingdom)

Author keywords

Cheese; Germany; Product country image (pci) effects; Uk

Indexed keywords

EID: 0034554669     PISSN: 08974438     EISSN: 15286983     Source Type: Journal    
DOI: 10.1300/J047v11n03_01     Document Type: Article

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