Balancing productivity and consumer satisfaction for profitability: Statistical and fuzzy regression analysis

European Journal of Operational Research

Volumn 176, Issue 1, 2007, Pages 252-263

  He, Yan Qun ^a   Chan, Lai Kow ^a   Wu, Ming Lu ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Consumer satisfaction; Fuzzy linear regression; Ordinary least squares; Profitability; Total productivity

Indexed keywords

CUSTOMER SATISFACTION; FUZZY SETS; LEAST SQUARES APPROXIMATIONS; MARKETING; OPTIMIZATION; REGRESSION ANALYSIS;

FUZZY LINEAR REGRESSION; ORDINARY LEAST SQUARES; PROFITABILITY; TOTAL PRODUCTIVITY;

PRODUCTION CONTROL;

EID: 33748964464     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2005.06.050     Document Type: Article

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