Modeling fuzzy data in qualitative marketing research

Journal of Marketing Research

Volumn 37, Issue 4, 2000, Pages 480-489

  Varki, Sajeev ^a   Cooil, Bruce ^a   Rust, Roland T ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034346266     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.37.4.480.18785     Document Type: Review

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