Regulatory focus and consumer information processi

Applying Social Cognition to Consumer-Focused Strategy

Volumn , Issue , 2005, Pages 235-263

  Florack, Arnd ^a   Scarabis, Martin ^b   Gosejohann, Stefanie ^b  

^a UNIVERSITY OF BASEL   (Switzerland)

^b UNIVERSITY OF MÜNSTER   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748871358     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410613271     Document Type: Chapter

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