메뉴 건너뛰기




Volumn 56, Issue 1, 2006, Pages 33-60

Methoden zur Messung individueller Zahlungsbereitschaften: Ein Überblick zum State of the Art

Author keywords

Pricing; Willingness to pay; Willingness to pay measurement

Indexed keywords


EID: 33748743288     PISSN: 03449327     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11301-006-0002-y     Document Type: Review
Times cited : (26)

References (113)
  • 2
    • 33748751860 scopus 로고    scopus 로고
    • Conjointanalytische Präferenzmessung zur Prognose von Preisreaktionen
    • Backhaus K, Brzoska L (2004) Conjointanalytische Präferenzmessung zur Prognose von Preisreaktionen. Die Betriebswirtschaft 64(1):39-57
    • (2004) Die Betriebswirtschaft , vol.64 , Issue.1 , pp. 39-57
    • Backhaus, K.1    Brzoska, L.2
  • 3
    • 0008953056 scopus 로고
    • Der Einsatz der Conjoint-Analyse zur empirischen Bestimmung von Preisresponsefunktionen
    • Balderjahn I (1994) Der Einsatz der Conjoint-Analyse zur empirischen Bestimmung von Preisresponsefunktionen. Marketing ZFP 16(1):12-20
    • (1994) Marketing ZFP , vol.16 , Issue.1 , pp. 12-20
    • Balderjahn, I.1
  • 4
    • 0035050584 scopus 로고    scopus 로고
    • Can hypothetical questions reveal true values? A laboratory comparison of dichotomous choice and open-ended contingent values with auction values
    • Balistreri E, McClelland GH, Poe G, Schulze W (2001) Can hypothetical questions reveal true values? A laboratory comparison of dichotomous choice and open-ended contingent values with auction values. Environ Resour Econ 18(3):275-292
    • (2001) Environ Resour Econ , vol.18 , Issue.3 , pp. 275-292
    • Balistreri, E.1    McClelland, G.H.2    Poe, G.3    Schulze, W.4
  • 5
    • 85047673474 scopus 로고
    • Experimental analysis of choice
    • Batsell RR, Louviere JJ (1991) Experimental analysis of choice. Market Lett 2(3):199-214
    • (1991) Market Lett , vol.2 , Issue.3 , pp. 199-214
    • Batsell, R.R.1    Louviere, J.J.2
  • 6
    • 0013770374 scopus 로고
    • Measuring utility by a single-response sequential method
    • Becker GM, DeGroot MH, Marschak J (1964) Measuring utility by a single-response sequential method. Behav Sci 9(3):226-232
    • (1964) Behav Sci , vol.9 , Issue.3 , pp. 226-232
    • Becker, G.M.1    DeGroot, M.H.2    Marschak, J.3
  • 9
    • 0344688308 scopus 로고    scopus 로고
    • Validity of willingness to pay: Hypothetical versus actual payment
    • Bhatia MR, Fox-Rushby JA (2003) Validity of willingness to pay: Hypothetical versus actual payment. Appl Econ Lett 10(12):737-740
    • (2003) Appl Econ Lett , vol.10 , Issue.12 , pp. 737-740
    • Bhatia, M.R.1    Fox-Rushby, J.A.2
  • 10
    • 84947062139 scopus 로고
    • Measuring values of extra-market goods. Are indirect measures biased?
    • Bishop RC, Heberlein TA (1979) Measuring values of extra-market goods. Are indirect measures biased? Am J Agr Econ 61(5):926-930
    • (1979) Am J Agr Econ , vol.61 , Issue.5 , pp. 926-930
    • Bishop, R.C.1    Heberlein, T.A.2
  • 13
    • 84960612215 scopus 로고
    • Statistical bias function and informative hypothetical surveys
    • Blackburn McK, Harrison GW, Rutström EE (1994) Statistical bias function and informative hypothetical surveys. Am J Agr Econ 76(5):1084-1088
    • (1994) Am J Agr Econ , vol.76 , Issue.5 , pp. 1084-1088
    • Blackburn, Mc.K.1    Harrison, G.W.2    Rutström, E.E.3
  • 14
    • 0032379066 scopus 로고    scopus 로고
    • Experimental results on expressed certainty and hypothetical bias in contingent valuation
    • Blumenschein K, Johannesson M, Blomquist GC, Liljas B, O'Conor R (1998) Experimental results on expressed certainty and hypothetical bias in contingent valuation. Southern Econ J 65(1):169-177
    • (1998) Southern Econ J , vol.65 , Issue.1 , pp. 169-177
    • Blumenschein, K.1    Johannesson, M.2    Blomquist, G.C.3    Liljas, B.4    O'Conor, R.5
  • 15
    • 0005630672 scopus 로고    scopus 로고
    • Eliciting reservation prices: Becker-DeGroot-Marschak mechanism vs. markets
    • Bohm P, Linden J, Sonnegard J (1997) Eliciting reservation prices: Becker-DeGroot-Marschak mechanism vs. markets. Econ J 107(443):1079-1089
    • (1997) Econ J , vol.107 , Issue.443 , pp. 1079-1089
    • Bohm, P.1    Linden, J.2    Sonnegard, J.3
  • 16
    • 0022195577 scopus 로고
    • Starting point bias in contingent valuation bidding games
    • Boyle KJ, Bishop RC, Welsh MP (1985) Starting point bias in contingent valuation bidding games. Land Econ 61(2):188-194
    • (1985) Land Econ , vol.61 , Issue.2 , pp. 188-194
    • Boyle, K.J.1    Bishop, R.C.2    Welsh, M.P.3
  • 18
    • 0030481773 scopus 로고    scopus 로고
    • Which response format reveals the truth about donations to a public good
    • Brown T, Champ P, Bishop R, McCollum D (1996) Which response format reveals the truth about donations to a public good. Land Econ 72(2):152-166
    • (1996) Land Econ , vol.72 , Issue.2 , pp. 152-166
    • Brown, T.1    Champ, P.2    Bishop, R.3    McCollum, D.4
  • 19
    • 0033235397 scopus 로고    scopus 로고
    • Commercial use of upc scanner data: Industry and academic perspectives
    • Bucklin RE, Gupta S (1999) Commercial use of upc scanner data: Industry and academic perspectives. Market Sci 18(3):247-273
    • (1999) Market Sci , vol.18 , Issue.3 , pp. 247-273
    • Bucklin, R.E.1    Gupta, S.2
  • 20
    • 0000280234 scopus 로고
    • Estimating willingness to pay from survey data: An alternative to pretest-market evaluation procedure
    • Cameron TA, James MD (1987) Estimating willingness to pay from survey data: An alternative to pretest-market evaluation procedure. J Market Res 24(4):389-395
    • (1987) J Market Res , vol.24 , Issue.4 , pp. 389-395
    • Cameron, T.A.1    James, M.D.2
  • 21
    • 85107918019 scopus 로고
    • Psychometric methods in marketing research: Part I, Conjoint analysis
    • Carroll JD, Green PE (1995) Psychometric methods in marketing research: Part I, Conjoint analysis. J Market Res 32(4):385-391
    • (1995) J Market Res , vol.32 , Issue.4 , pp. 385-391
    • Carroll, J.D.1    Green, P.E.2
  • 22
    • 0003676873 scopus 로고
    • A bibilography of contingent valuation studies and papers
    • Natural Resource Damage Assessment Inc., La Jolla, CA
    • Carson RT, Wright JL, Carson NJ, Alberini A, Flores NE (1994) A bibilography of contingent valuation studies and papers. Natural Resource Damage Assessment Inc., La Jolla, CA
    • (1994)
    • Carson, R.T.1    Wright, J.L.2    Carson, N.J.3    Alberini, A.4    Flores, N.E.5
  • 23
    • 0001136420 scopus 로고
    • Stated vs implicit willingness to pay under risk
    • Casey JT, Delquié P (1995) Stated vs implicit willingness to pay under risk. Org Behav Hum Dec 61(2):123-137
    • (1995) Org Behav Hum Dec , vol.61 , Issue.2 , pp. 123-137
    • Casey, J.T.1    Delquié, P.2
  • 25
    • 0038120946 scopus 로고    scopus 로고
    • Reverse pricing and online price elicitation strategies in consumer choice
    • Chernev A (2003) Reverse pricing and online price elicitation strategies in consumer choice. J Consum Psychol 13(1-2):51-62
    • (2003) J Consum Psychol , vol.13 , Issue.1-2 , pp. 51-62
    • Chernev, A.1
  • 27
    • 0003390227 scopus 로고
    • Expected revenue in discriminative and uniform price sealed bid auctions
    • Smith VL (Hrsg) JAI Press, Greenwich, CT, S
    • Cox JC, Smith VL, Walker JM (1985) Expected revenue in discriminative and uniform price sealed bid auctions. In: Smith VL (Hrsg) Research in experimental economics, 3. JAI Press, Greenwich, CT, S 183-232
    • (1985) Research in Experimental Economics , vol.3 , pp. 183-232
    • Cox, J.C.1    Smith, V.L.2    Walker, J.M.3
  • 28
    • 0000301020 scopus 로고    scopus 로고
    • Unbiased value estimates for environmental goods: A cheap talk design for the contingent valuation method
    • Cummings RG, Taylor LO (1999) Unbiased value estimates for environmental goods: A cheap talk design for the contingent valuation method. Am Econ Rev 89(3):649-665
    • (1999) Am Econ Rev , vol.89 , Issue.3 , pp. 649-665
    • Cummings, R.G.1    Taylor, L.O.2
  • 29
    • 0001255927 scopus 로고
    • Homegrown values and hypothetical surveys: Is the dichotomous choice approach incentive-compatible?
    • Cummings RG, Harrison GW, Rutström EE (1995) Homegrown values and hypothetical surveys: Is the dichotomous choice approach incentive-compatible? Am Econ Rev 85(1):260-266
    • (1995) Am Econ Rev , vol.85 , Issue.1 , pp. 260-266
    • Cummings, R.G.1    Harrison, G.W.2    Rutström, E.E.3
  • 31
    • 84950810722 scopus 로고
    • Market transactions and hypothetical demand data. A comparative study
    • Dickie M, Fisher A, Gerking S (1987) Market transactions and hypothetical demand data. A comparative study. J Am Stat Assoc 82(397):69-75
    • (1987) J Am Stat Assoc , vol.82 , Issue.397 , pp. 69-75
    • Dickie, M.1    Fisher, A.2    Gerking, S.3
  • 32
    • 0039591219 scopus 로고    scopus 로고
    • Aufl. Kohlhammer, Stuttgart
    • Diller H (2000) Preispolitik, 3. Aufl. Kohlhammer, Stuttgart
    • (2000) Preispolitik, 3
    • Diller, H.1
  • 33
    • 14844283860 scopus 로고    scopus 로고
    • Incentive-aligned conjoint analysis
    • Ding M, Grewal R, Liechty J (2005) Incentive-aligned conjoint analysis. J Market Res 42(1):67-82
    • (2005) J Market Res , vol.42 , Issue.1 , pp. 67-82
    • Ding, M.1    Grewal, R.2    Liechty, J.3
  • 34
    • 0005004445 scopus 로고
    • Willingness-to-pay and willingness-to-accept for risk and ambiguous lotteries
    • (May)
    • Eisenberger R, Weber M (1995) Willingness-to-pay and willingness-to-accept for risk and ambiguous lotteries. J Risk Uncertainty 10(May):223-233
    • (1995) J Risk Uncertainty , vol.10 , pp. 223-233
    • Eisenberger, R.1    Weber, M.2
  • 35
    • 4944226238 scopus 로고    scopus 로고
    • Partial repeat bidding in the name-your-own-price channel
    • Fay S (2004) Partial repeat bidding in the name-your-own-price channel. Market Sci 23(3):407-418
    • (2004) Market Sci , vol.23 , Issue.3 , pp. 407-418
    • Fay, S.1
  • 36
    • 0000433672 scopus 로고    scopus 로고
    • CVM-X: Calibrating contingent values with experimental auction markets
    • Fox J, Shogren J, Hayes D, Kleibenstein J (1998) CVM-X: Calibrating contingent values with experimental auction markets. Am J Agr Econ 80(3):455-465
    • (1998) Am J Agr Econ , vol.80 , Issue.3 , pp. 455-465
    • Fox, J.1    Shogren, J.2    Hayes, D.3    Kleibenstein, J.4
  • 37
    • 0031404854 scopus 로고    scopus 로고
    • Hypothetical question modes and real willingenss to pay
    • Frykblom P (1997) Hypothetical question modes and real willingenss to pay. J Environ Econ Manage 34(3):275-287
    • (1997) J Environ Econ Manage , vol.34 , Issue.3 , pp. 275-287
    • Frykblom, P.1
  • 38
    • 2042425839 scopus 로고    scopus 로고
    • Willingness to pay and the choice of question format: Experimental results
    • Frykblom P (2000) Willingness to pay and the choice of question format: Experimental results. Appl Econ Lett 7(10):665-667
    • (2000) Appl Econ Lett , vol.7 , Issue.10 , pp. 665-667
    • Frykblom, P.1
  • 39
    • 0002438485 scopus 로고
    • Price sensitivity of the consumer
    • (December)
    • Gabor A, Granger CWJ (1964) Price sensitivity of the consumer. J Advertising Res 4(December):40-44
    • (1964) J Advertising Res , vol.4 , pp. 40-44
    • Gabor, A.1    Granger, C.W.J.2
  • 40
    • 0000735323 scopus 로고
    • Conjoint analysis of price premiums for hotel amenities
    • Goldberg SM, Green PE, Wind Y (1984) Conjoint analysis of price premiums for hotel amenities. J Bus 57(1):111-132
    • (1984) J Bus , vol.57 , Issue.1 , pp. 111-132
    • Goldberg, S.M.1    Green, P.E.2    Wind, Y.3
  • 41
    • 0001890801 scopus 로고
    • A hybrid utility estimation model for conjoint analysis
    • Green PE, Goldberg SM, Montemayor M (1981) A hybrid utility estimation model for conjoint analysis. J Market Res 45(1):33-41
    • (1981) J Market Res , vol.45 , Issue.1 , pp. 33-41
    • Green, P.E.1    Goldberg, S.M.2    Montemayor, M.3
  • 42
    • 0025700086 scopus 로고
    • A hybrid conjoint model for price-demand estimation
    • Green PE, Krieger AM (1990) A hybrid conjoint model for price-demand estimation. Eur J Oper Res 44(1):28-38
    • (1990) Eur J Oper Res , vol.44 , Issue.1 , pp. 28-38
    • Green, P.E.1    Krieger, A.M.2
  • 43
    • 0030171787 scopus 로고    scopus 로고
    • Individualized hybrid models for conjoint analysis
    • (June)
    • Green PE, Krieger AM (1996) Individualized hybrid models for conjoint analysis. Manage Sci 42(June):850-867
    • (1996) Manage Sci , vol.42 , pp. 850-867
    • Green, P.E.1    Krieger, A.M.2
  • 44
    • 0002388032 scopus 로고
    • Conjoint analysis in marketing: New development with implications for research and practice
    • (October)
    • Green PE, Srinivasan V (1990) Conjoint analysis in marketing: New development with implications for research and practice. J Marketing 54(October):3-19
    • (1990) J Marketing , vol.54 , pp. 3-19
    • Green, P.E.1    Srinivasan, V.2
  • 46
    • 0001870183 scopus 로고
    • Valuing the environment through contingent valuation
    • Hanemann WM (1994) Valuing the environment through contingent valuation. J Econ Perspect 8(4):19-34
    • (1994) J Econ Perspect , vol.8 , Issue.4 , pp. 19-34
    • Hanemann, W.M.1
  • 47
    • 33645277690 scopus 로고    scopus 로고
    • Experimental evidence on the existence of hypothetical bias in value elicitation methods
    • Plott C, Smith VL (Hrsg) North-Holland, im Erscheinen
    • Harrison GW, Rutström EE (2006) Experimental evidence on the existence of hypothetical bias in value elicitation methods. In: Plott C, Smith VL (Hrsg) Handbook of experimental economics results. North-Holland, im Erscheinen
    • (2006) Handbook of Experimental Economics Results
    • Harrison, G.W.1    Rutström, E.E.2
  • 49
    • 33748741072 scopus 로고    scopus 로고
    • Wie robust sind Methoden zur Präferenzmessung?
    • (Februar)
    • Hartmann A, Sattler H (2004) Wie robust sind Methoden zur Präferenzmessung? Z betriebswirt Forsch 56(Februar):3-22
    • (2004) Z Betriebswirt Forsch , vol.56 , pp. 3-22
    • Hartmann, A.1    Sattler, H.2
  • 50
    • 33748754081 scopus 로고    scopus 로고
    • Commercial use of conjoint analysis in Germany, Austria and Switzerland
    • Gustafsson A, Herrmann A, Huber F (Hrsg) Aufl. Berlin, im Erscheinen
    • Hartmann A, Sattler H (2005) Commercial use of conjoint analysis in Germany, Austria and Switzerland. In: Gustafsson A, Herrmann A, Huber F (Hrsg) Conjoint measurement: Methods and applications, 4. Aufl. Berlin, im Erscheinen
    • (2005) Conjoint Measurement: Methods and Applications , pp. 4
    • Hartmann, A.1    Sattler, H.2
  • 51
    • 12244273875 scopus 로고    scopus 로고
    • Validität computergestützter hybrider Conjoint-Analysen
    • Deutscher Universitäts-Verlag, Wiesbaden
    • Hensel-Börner S (2000) Validität computergestützter hybrider Conjoint-Analysen. Deutscher Universitäts-Verlag, Wiesbaden
    • (2000)
    • Hensel-Börner, S.1
  • 52
    • 33748741251 scopus 로고    scopus 로고
    • Ein empirischer Validitätsvergleich zwischen der Customized Computerized Conjoint Analysis (CCC), der Adaptive Conjoint Analysis (ACA) und Self-Explicated-Verfahren
    • Hensel-Börner S, Sattler H (2000) Ein empirischer Validitätsvergleich zwischen der Customized Computerized Conjoint Analysis (CCC), der Adaptive Conjoint Analysis (ACA) und Self-Explicated-Verfahren. Z Betriebswirt 70(6):705-727
    • (2000) Z Betriebswirt , vol.70 , Issue.6 , pp. 705-727
    • Hensel-Börner, S.1    Sattler, H.2
  • 53
    • 21144464367 scopus 로고
    • Using laboratory experimental auctions in marketing research: A case study of new packaging for fresh beef
    • Hoffman E, Menkhaus DJ, Chakravarti D, Field RA, Whipple GD (1993) Using laboratory experimental auctions in marketing research: A case study of new packaging for fresh beef. Market Sci 12(3):318-338
    • (1993) Market Sci , vol.12 , Issue.3 , pp. 318-338
    • Hoffman, E.1    Menkhaus, D.J.2    Chakravarti, D.3    Field, R.A.4    Whipple, G.D.5
  • 54
    • 17544368816 scopus 로고    scopus 로고
    • Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay
    • (April)
    • Homburg C, Koschate N, Hoyer WD (2005) Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay. J Marketing 69(April):84-96
    • (2005) J Marketing , vol.69 , pp. 84-96
    • Homburg, C.1    Koschate, N.2    Hoyer, W.D.3
  • 55
    • 0036814074 scopus 로고    scopus 로고
    • Augmenting conjoint analysis to estimate consumer reservation price
    • (October)
    • Jedidi K, Zhang ZJ (2002) Augmenting conjoint analysis to estimate consumer reservation price. Manage Sci 48(October):1350-1368
    • (2002) Manage Sci , vol.48 , pp. 1350-1368
    • Jedidi, K.1    Zhang, Z.J.2
  • 56
    • 0011849342 scopus 로고
    • Contingent valuation question formats. Dichotomous choice versus open-ended responses
    • Johnson RL, Johnson GV (Hrsg) Westview Press, Oxford CO, S
    • Johnson RL, Bregenzer NS, Shelby B (1990) Contingent valuation question formats. Dichotomous choice versus open-ended responses. In: Johnson RL, Johnson GV (Hrsg) Economic valuation of natural resources. Issues, theory, and applications. Westview Press, Oxford CO, S 193-203
    • (1990) Economic Valuation of Natural Resources. Issues, Theory, and Applications , pp. 193-203
    • Johnson, R.L.1    Bregenzer, N.S.2    Shelby, B.3
  • 57
    • 33748756860 scopus 로고    scopus 로고
    • Sind die Vickrey Auktion und der BDM-Mechanismus wirklich anreizkompatibel? Empirische Befunde und optimale Bietstrategien bei unsicheren Zahlungsbereitschaften
    • Arbeitspapier Nr. 11. Johann Wolfgang Goethe Universität Frankfurt, Frankfurt am Main
    • Kaas KP, Ruprecht H (2003) Sind die Vickrey Auktion und der BDM-Mechanismus wirklich anreizkompatibel? Empirische Befunde und optimale Bietstrategien bei unsicheren Zahlungsbereitschaften. Arbeitspapier Nr. 11. Johann Wolfgang Goethe Universität Frankfurt, Frankfurt am Main
    • (2003)
    • Kaas, K.P.1    Ruprecht, H.2
  • 58
    • 0002564950 scopus 로고
    • Auctions: A survey of experimental research
    • Kagel JH, Roth AE (Hrsg) Princeton University Press, Princeton NJ, S
    • Kagel JH (1995) Auctions: A survey of experimental research. In: Kagel JH, Roth AE (Hrsg) The handbook of experimental economics. Princeton University Press, Princeton NJ, S 501-585
    • (1995) The Handbook of Experimental Economics , pp. 501-585
    • Kagel, J.H.1
  • 59
    • 0001411880 scopus 로고
    • Information impact and allocation rules in auctions with affiliated private values: A laboratory study
    • Kagel JH, Harstad RM, Levin D (1987) Information impact and allocation rules in auctions with affiliated private values: A laboratory study. Econometrica 55(6):1275-1304
    • (1987) Econometrica , vol.55 , Issue.6 , pp. 1275-1304
    • Kagel, J.H.1    Harstad, R.M.2    Levin, D.3
  • 60
    • 0000856236 scopus 로고
    • Independent private value auctions: Bidder behavior in first-, second- and third-price auctions with varying numbers of bidders
    • Kagel JH, Levin D (1993) Independent private value auctions: Bidder behavior in first-, second- and third-price auctions with varying numbers of bidders. Econ J 103(419):868-879
    • (1993) Econ J , vol.103 , Issue.419 , pp. 868-879
    • Kagel, J.H.1    Levin, D.2
  • 61
    • 84936526580 scopus 로고
    • Experimental tests of the endowment effect and the Coase theorem
    • Kahneman D, Knetsch JL, Thaler RH (1990) Experimental tests of the endowment effect and the Coase theorem. J Polit Econ 98(6):1325-1348
    • (1990) J Polit Econ , vol.98 , Issue.6 , pp. 1325-1348
    • Kahneman, D.1    Knetsch, J.L.2    Thaler, R.H.3
  • 62
    • 0000710244 scopus 로고
    • A comparison of ranking, rating and reservation price measurement in conjoint analysis
    • Kalish S, Nelson P (1991) A comparison of ranking, rating and reservation price measurement in conjoint analysis. Market Lett 2(4):327-335
    • (1991) Market Lett , vol.2 , Issue.4 , pp. 327-335
    • Kalish, S.1    Nelson, P.2
  • 63
    • 38249018359 scopus 로고
    • Reliability and predictive validity of contingent values. Does the nature of the goods matter?
    • Kealy MJ, Montgomery M, Dovidio JF (1990) Reliability and predictive validity of contingent values. Does the nature of the goods matter? J Environ Econ Manage 19(3):244-263
    • (1990) J Environ Econ Manage , vol.19 , Issue.3 , pp. 244-263
    • Kealy, M.J.1    Montgomery, M.2    Dovidio, J.F.3
  • 64
    • 84959759410 scopus 로고
    • A test of the equality of close-ended and open-ended contingent valuations
    • Kealy MJ, Turner RW (1993) A test of the equality of close-ended and open-ended contingent valuations. Am J Agr Econ 75(2):321-331
    • (1993) Am J Agr Econ , vol.75 , Issue.2 , pp. 321-331
    • Kealy, M.J.1    Turner, R.W.2
  • 65
    • 0002793003 scopus 로고    scopus 로고
    • Current issues in discrete choice modeling
    • Keane MP (1997) Current issues in discrete choice modeling. Market Lett 8(3):307-322
    • (1997) Market Lett , vol.8 , Issue.3 , pp. 307-322
    • Keane, M.P.1
  • 66
    • 0001407775 scopus 로고
    • A reservation-price model for optimal pricing of multi-attribute products in conjoint analysis
    • Kohli R, Mahajan V (1991) A reservation-price model for optimal pricing of multi-attribute products in conjoint analysis. J Market Res 28(3):347-354
    • (1991) J Market Res , vol.28 , Issue.3 , pp. 347-354
    • Kohli, R.1    Mahajan, V.2
  • 67
    • 0032804976 scopus 로고    scopus 로고
    • Auction theory: A guide to the literature
    • Klemperer P (1999) Auction theory: A guide to the literature. J Econ Surveys 13(3):227-286
    • (1999) J Econ Surveys , vol.13 , Issue.3 , pp. 227-286
    • Klemperer, P.1
  • 68
    • 0005325668 scopus 로고    scopus 로고
    • Improving validity experiments of contingent valuation methods: Results of efforts to reduce the disparity of hypothetical and actual willingenss to pay
    • Loomis J, Brown T, Lucero B, Peterson G (1996) Improving validity experiments of contingent valuation methods: Results of efforts to reduce the disparity of hypothetical and actual willingenss to pay. Land Econ 72(4):450-461
    • (1996) Land Econ , vol.72 , Issue.4 , pp. 450-461
    • Loomis, J.1    Brown, T.2    Lucero, B.3    Peterson, G.4
  • 69
    • 0001693343 scopus 로고
    • Design and analysis of simulated consumer choice or allocation experiments: An approach based on aggregate data
    • Louviere JJ, Woodworth G (1983) Design and analysis of simulated consumer choice or allocation experiments: An approach based on aggregate data. J Market Res 20(4):350-367
    • (1983) J Market Res , vol.20 , Issue.4 , pp. 350-367
    • Louviere, J.J.1    Woodworth, G.2
  • 70
    • 2142817207 scopus 로고    scopus 로고
    • Experimental auction procedure. Impact on valuation of quality differentiated goods
    • Lusk J, Feldkamp T, Schroeder TC (2004) Experimental auction procedure. Impact on valuation of quality differentiated goods. Am J Agr Econ 86(2):389-405
    • (2004) Am J Agr Econ , vol.86 , Issue.2 , pp. 389-405
    • Lusk, J.1    Feldkamp, T.2    Schroeder, T.C.3
  • 71
    • 2142815787 scopus 로고    scopus 로고
    • Are choice experiments incentive compatible? A test with quality differentiated beef steaks
    • Lusk JL, Schroeder TC (2004) Are choice experiments incentive compatible? A test with quality differentiated beef steaks. Am J Agr Econ 86(2):467-482
    • (2004) Am J Agr Econ , vol.86 , Issue.2 , pp. 467-482
    • Lusk, J.L.1    Schroeder, T.C.2
  • 73
    • 0000738339 scopus 로고
    • Auctions and bidding
    • (June)
    • McAfee RP, McMillan J (1987) Auctions and bidding. J Econ Lit 25(June):699-738
    • (1987) J Econ Lit , vol.25 , pp. 699-738
    • McAfee, R.P.1    McMillan, J.2
  • 74
    • 79955056303 scopus 로고
    • Contingent valuation and social choice
    • McFadden D (1994) Contingent valuation and social choice. Am J Agr Econ 76(4):689-708
    • (1994) Am J Agr Econ , vol.76 , Issue.4 , pp. 689-708
    • McFadden, D.1
  • 75
    • 0003270539 scopus 로고    scopus 로고
    • Measuring willingness-to-pay for transportation improvements
    • Gärling T, Laitila T, Westin K (Hrsg) Elsevier Science, Amsterdam, S
    • McFadden D (1998) Measuring willingness-to-pay for transportation improvements. In: Gärling T, Laitila T, Westin K (Hrsg) Theoretical foundations of travel choice modelling. Elsevier Science, Amsterdam, S 339-364
    • (1998) Theoretical Foundations of Travel Choice Modelling , pp. 339-364
    • McFadden, D.1
  • 76
    • 33748750315 scopus 로고    scopus 로고
    • Erhebung von Zahlungsbereitschaften für Ökostrom: Methodische Aspekte und Ergebnisse einer experimentellen Untersuchung
    • Menges R, Schröder C, Traub S (2004) Erhebung von Zahlungsbereitschaften für Ökostrom: Methodische Aspekte und Ergebnisse einer experimentellen Untersuchung. Marketing ZFP 26(3):247-258
    • (2004) Marketing ZFP , vol.26 , Issue.3 , pp. 247-258
    • Menges, R.1    Schröder, C.2    Traub, S.3
  • 77
    • 0003490113 scopus 로고
    • Using surveys to value public goods: The contingent valuation method
    • Resources for the Future, Washington, DC
    • Mitchell RC, Carson RT (1989) Using surveys to value public goods: The contingent valuation method. Resources for the Future, Washington, DC
    • (1989)
    • Mitchell, R.C.1    Carson, R.T.2
  • 78
    • 11044223543 scopus 로고    scopus 로고
    • Revealing consumers' willingness-to-pay: A comparison of the BDM mechanism and the Vickrey auction
    • Noussair C, Robin S, Ruffieux B (2004) Revealing consumers' willingness-to-pay: A comparison of the BDM mechanism and the Vickrey auction. J Econ Psychol 25(6):725-741
    • (2004) J Econ Psychol , vol.25 , Issue.6 , pp. 725-741
    • Noussair, C.1    Robin, S.2    Ruffieux, B.3
  • 79
    • 0039775950 scopus 로고    scopus 로고
    • Hypothetical versus real willingness to pay
    • Neill HR (1999) Hypothetical versus real willingness to pay. Appl Econ Lett 6(5):267-269
    • (1999) Appl Econ Lett , vol.6 , Issue.5 , pp. 267-269
    • Neill, H.R.1
  • 81
    • 33748741619 scopus 로고    scopus 로고
    • Präferenzstrukturen und Zahlungsbereitschaften für Online-Medieninhalte: Eine empirische Analyse am Beispiel von Online-Videoangeboten
    • Posselt T, Schade C (Hrsg) Festschrift für Klaus-Peter Kaas. Duncker & Humblot, Berlin S
    • Nitschke T, Sattler H (2005) Präferenzstrukturen und Zahlungsbereitschaften für Online-Medieninhalte: Eine empirische Analyse am Beispiel von Online-Videoangeboten. In: Posselt T, Schade C (Hrsg) Quantitative Marketingforschung in Deutschland. Festschrift für Klaus-Peter Kaas. Duncker & Humblot, Berlin, S 59-80
    • (2005) Quantitative Marketingforschung in Deutschland , pp. 59-80
    • Nitschke, T.1    Sattler, H.2
  • 82
    • 33748742240 scopus 로고    scopus 로고
    • Präferenzmessung bei unsicheren Produkteigenschaften: Risikoberücksichtigung bei Ergebnissen aus Conjoint-Analysen
    • Nitschke T, Völckner F (2006) Präferenzmessung bei unsicheren Produkteigenschaften: Risikoberücksichtigung bei Ergebnissen aus Conjoint-Analysen. Erscheint in Z betriebswirt Forsch 58
    • (2006) Erscheint in Z Betriebswirt Forsch , pp. 58
    • Nitschke, T.1    Völckner, F.2
  • 83
    • 8644251209 scopus 로고    scopus 로고
    • Do divergences between stated and actual willingness to pay signify the existence of bias in contingent valuation surveys?
    • Onwujekwe O, Hanson K, Fox-Rushby J (2005) Do divergences between stated and actual willingness to pay signify the existence of bias in contingent valuation surveys? Soc Sci Med 60(3):525-536
    • (2005) Soc Sci Med , vol.60 , Issue.3 , pp. 525-536
    • Onwujekwe, O.1    Hanson, K.2    Fox-Rushby, J.3
  • 84
    • 0002344077 scopus 로고
    • Reliability: A review of psychometric basics and recent marketing practices
    • Peter JP (1979) Reliability: A review of psychometric basics and recent marketing practices. J Market Res 16(1):6-17
    • (1979) J Market Res , vol.16 , Issue.1 , pp. 6-17
    • Peter, J.P.1
  • 85
    • 0000148455 scopus 로고    scopus 로고
    • Strategic overbidding in contingent valuation: Stated economic value of public goods varies according to consumers' expectations of funding source
    • Posavac SS (1997) Strategic overbidding in contingent valuation: Stated economic value of public goods varies according to consumers' expectations of funding source. J Econ Psychol 19(2):205-214
    • (1997) J Econ Psychol , vol.19 , Issue.2 , pp. 205-214
    • Posavac, S.S.1
  • 86
    • 0005536474 scopus 로고    scopus 로고
    • Always leave home without it: A further investigation of the credit-card effect on willingness to pay
    • Prelec D, Simester D (2001) Always leave home without it: A further investigation of the credit-card effect on willingness to pay. Market Lett 12(1):5-12
    • (2001) Market Lett , vol.12 , Issue.1 , pp. 5-12
    • Prelec, D.1    Simester, D.2
  • 87
    • 0001162477 scopus 로고
    • Conjoint analysis reliability: Empirical findings
    • Reibstein D, Bateson JE, Boulding W (1988) Conjoint analysis reliability: Empirical findings. Market Sci 7(3):271-286
    • (1988) Market Sci , vol.7 , Issue.3 , pp. 271-286
    • Reibstein, D.1    Bateson, J.E.2    Boulding, W.3
  • 88
    • 33748749051 scopus 로고    scopus 로고
    • Anreizkompatible Verfahren zur Erhebung von Zahlungsbereitschaften
    • Dissertation, Johann Wolfgang Goethe Universität Frankfurt am Main
    • Ruprecht H (2005) Anreizkompatible Verfahren zur Erhebung von Zahlungsbereitschaften. Dissertation, Johann Wolfgang Goethe Universität Frankfurt am Main
    • (2005)
    • Ruprecht, H.1
  • 89
    • 0032221802 scopus 로고    scopus 로고
    • Home-grown values and incentive compatible design
    • Rutström EE (1998) Home-grown values and incentive compatible design. Int J Game Theory 27(3):427-441
    • (1998) Int J Game Theory , vol.27 , Issue.3 , pp. 427-441
    • Rutström, E.E.1
  • 90
    • 33748749150 scopus 로고    scopus 로고
    • Präferenzforschung für Innovationen
    • Albers S, Gassmann O (Hrsg) Gabler, Wiesbaden, S Strategie - Umsetzung - Controlling
    • Sattler H (2005) Präferenzforschung für Innovationen. In: Albers S, Gassmann O (Hrsg) Handbuch Technologie- und Innovationsmanagement. Strategie - Umsetzung - Controlling. Gabler, Wiesbaden, S 359-378
    • (2005) Handbuch Technologie- Und Innovationsmanagement , pp. 359-378
    • Sattler, H.1
  • 91
    • 24144461518 scopus 로고    scopus 로고
    • Ein empirischer Vergleich von Instrumenten zur Erhebung von Zahlungsbereitschaften
    • (Juni)
    • Sattler H, Nitschke T (2003) Ein empirischer Vergleich von Instrumenten zur Erhebung von Zahlungsbereitschaften. Z betriebswirt Forsch 55(Juni):364-381
    • (2003) Z Betriebswirt Forsch , vol.55 , pp. 364-381
    • Sattler, H.1    Nitschke, T.2
  • 92
    • 33646568264 scopus 로고    scopus 로고
    • A comparison of conjoint measurement with self-explicated approaches
    • Gustafsson A, Herrmann A, Huber F (Hrsg) Springer, Berlin, S
    • Sattler H, Hensel-Börner S (2003) A comparison of conjoint measurement with self-explicated approaches. In: Gustafsson A, Herrmann A, Huber F (Hrsg) Conjoint measurement: Methods and applications. Springer, Berlin, S 147-159
    • (2003) Conjoint Measurement: Methods and Applications , pp. 147-159
    • Sattler, H.1    Hensel-Börner, S.2
  • 93
    • 33748755423 scopus 로고    scopus 로고
    • Worry and the Illusion of Safety: Evidence from a Real-Objects Experiment
    • Discussion Paper Nr. 25, SFB 373, Humboldt-Universität zu Berlin
    • Schade C, Kunreuther H (2002) Worry and the illusion of safety: Evidence from a real-objects experiment. Discussion Paper Nr. 25, SFB 373, Humboldt-Universität zu Berlin
    • (2002)
    • Schade, C.1    Kunreuther, H.2
  • 95
    • 33748755512 scopus 로고    scopus 로고
    • Preisgebote im Internet: Neue Ansätze zur Messung individueller Zahlungsbereitschaften
    • Deutscher Universitäts-Verlag, Wiesbaden
    • Schäfers B (2004) Preisgebote im Internet: Neue Ansätze zur Messung individueller Zahlungsbereitschaften. Deutscher Universitäts-Verlag, Wiesbaden
    • (2004)
    • Schäfers, B.1
  • 97
    • 84990166239 scopus 로고
    • Empirical tests of hypothetical biases in consumers' surplus surveys
    • Sinden JA (1988) Empirical tests of hypothetical biases in consumers' surplus surveys. Aust J Agr Econ 32(2-3):98-112
    • (1988) Aust J Agr Econ , vol.32 , Issue.2-3 , pp. 98-112
    • Sinden, J.A.1
  • 98
    • 23944463334 scopus 로고    scopus 로고
    • Mengenbezogene Preisdifferenzierung bei Dienstleistungen
    • Gabler, Wiesbaden
    • Skiera B (1999) Mengenbezogene Preisdifferenzierung bei Dienstleistungen. Gabler, Wiesbaden
    • (1999)
    • Skiera, B.1
  • 99
    • 33748756250 scopus 로고    scopus 로고
    • Auktionen
    • Diller H, Herrmann A (Hrsg) Gabler, Wiesbaden, S
    • Skiera B, Spann M (2003) Auktionen. In: Diller H, Herrmann A (Hrsg) Handbuch Preispolitik. Gabler, Wiesbaden, S 623-641
    • (2003) Handbuch Preispolitik , pp. 623-641
    • Skiera, B.1    Spann, M.2
  • 100
    • 33748755165 scopus 로고    scopus 로고
    • Auktionen als Instrument zur Erhebung von Zahlungsbereitschaften
    • Skiera B, Revenstorff I (1999) Auktionen als Instrument zur Erhebung von Zahlungsbereitschaften. Z betriebswirt Forsch 51(3):224-242
    • (1999) Z Betriebswirt Forsch , vol.513 , pp. 224-242
    • Skiera, B.1    Revenstorff, I.2
  • 101
    • 0001521143 scopus 로고
    • An experimental study of competitive market behavior
    • (April)
    • Smith VL (1962) An experimental study of competitive market behavior. J Polit Econ 70(April):111-137
    • (1962) J Polit Econ , vol.70 , pp. 111-137
    • Smith, V.L.1
  • 102
    • 0000254532 scopus 로고
    • Experimental economics: Induced value theory
    • Smith VL (1976) Experimental economics: Induced value theory. Am Econ Rev 66(2):274-279
    • (1976) Am Econ Rev , vol.66 , Issue.2 , pp. 274-279
    • Smith, V.L.1
  • 103
    • 79958099968 scopus 로고    scopus 로고
    • Reverse-Pricing Verfahren und deren Möglichkeiten zur Messung von individuellen Suchkosten und Zahlungsbereitschaften
    • (März)
    • Spann M, Skiera B, Schäfers B (2005) Reverse-Pricing Verfahren und deren Möglichkeiten zur Messung von individuellen Suchkosten und Zahlungsbereitschaften. Z betriebswirt Forsch 57(März):107-129
    • (2005) Z Betriebswirt Forsch , vol.57 , pp. 107-129
    • Spann, M.1    Skiera, B.2    Schäfers, B.3
  • 104
    • 84985761660 scopus 로고
    • A conjunctive-compensatory approach to the self-explication of multiattributed preferences
    • Srinivasan V (1988) A conjunctive-compensatory approach to the self-explication of multiattributed preferences. Decision Sci 19(2):295-305
    • (1988) Decision Sci , vol.19 , Issue.2 , pp. 295-305
    • Srinivasan, V.1
  • 105
    • 0001371984 scopus 로고
    • Rational choice and the framing of decisions
    • Tversky A, Kahneman D (1986) Rational choice and the framing of decisions. J Bus Res 59(4):251-278
    • (1986) J Bus Res , vol.59 , Issue.4 , pp. 251-278
    • Tversky, A.1    Kahneman, D.2
  • 106
    • 0030554759 scopus 로고    scopus 로고
    • Premarket forecasting of really-new products
    • (January)
    • Urban GL, Weinberg BD, Hauser JR (1996) Premarket forecasting of really-new products. J Marketing 60(January):47-60
    • (1996) J Marketing , vol.60 , pp. 47-60
    • Urban, G.L.1    Weinberg, B.D.2    Hauser, J.R.3
  • 108
    • 33646595624 scopus 로고    scopus 로고
    • An empirical comparison of methods for measuring consumers' willingness to pay
    • Völckner F (2006) An empirical comparison of methods for measuring consumers' willingness to pay. Market Lett 17:137-149
    • (2006) Market Lett , vol.17 , pp. 137-149
    • Völckner, F.1
  • 109
    • 25444487984 scopus 로고    scopus 로고
    • Nutzenmessung in der Kaufverhaltensforschung. Die Hierarchische Individualisierte Limit Conjoint-Analyse (HILCA)
    • Gabler, Wiesbaden
    • Voeth M (2000) Nutzenmessung in der Kaufverhaltensforschung. Die Hierarchische Individualisierte Limit Conjoint-Analyse (HILCA). Gabler, Wiesbaden
    • (2000)
    • Voeth, M.1
  • 110
    • 25444442026 scopus 로고    scopus 로고
    • Limit Conjoint-Analyse
    • Voeth M, Hahn C (1998) Limit Conjoint-Analyse. Marketing ZFP 20(2):119-132
    • (1998) Marketing ZFP , vol.20 , Issue.2 , pp. 119-132
    • Voeth, M.1    Hahn, C.2
  • 111
    • 0032250953 scopus 로고    scopus 로고
    • Consumption self-control by rationing purchase quantities of virtue and vice
    • Wertenbroch K (1998) Consumption self-control by rationing purchase quantities of virtue and vice. Market Sci 17(4):317-337
    • (1998) Market Sci , vol.17 , Issue.4 , pp. 317-337
    • Wertenbroch, K.1
  • 112
    • 0035995557 scopus 로고    scopus 로고
    • Measuring consumers' willingness to pay at the point of purchase
    • Wertenbroch K, Skiera B (2002) Measuring consumers' willingness to pay at the point of purchase. J Market Res 39(2):228-241
    • (2002) J Market Res , vol.39 , Issue.2 , pp. 228-241
    • Wertenbroch, K.1    Skiera, B.2
  • 113
    • 0013141527 scopus 로고    scopus 로고
    • A conjoint analysis-based procedure to measure reservation price and to optimally price product bundles
    • Fürderer R, Herrmann A, Wübker G (Hrsg) Springer, Berlin
    • Wübker G, Mahajan V (1999) A conjoint analysis-based procedure to measure reservation price and to optimally price product bundles. In: Füderer R, Herrmann A, Wübker G (Hrsg) Optimal bundling: Marketing strategies for improving economic performance. Springer, Berlin, S 157-174
    • (1999) Optimal Bundling: Marketing Strategies for Improving Economic Performance
    • Wüker, G.1    Mahajan, V.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.