Marketing dataveillance and digital privacy: Using theories of justice to understand consumers' online privacy concerns

Journal of Business Ethics

Volumn 67, Issue 2, 2006, Pages 107-123

  Ashworth, Laurence ^a   Free, Clinton ^a  

^a QUEEN S UNIVERSITY   (Canada)

Author keywords

Digital privacy; Fairness; Online behavioural marketing; Theories of justice

Indexed keywords

EID: 33748705940     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-006-9007-7     Document Type: Article

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