Mail advertising and consumer behavior

Psychology and Marketing

Volumn 13, Issue 2, 1996, Pages 211-233

  Rogers, Jean Li ^a  

^a U States P Service Headquarters   (United States)

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EID: 0030304147     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(sici)1520-6793(199602)13:2<211::aid-mar6>3.0.co;2-i     Document Type: Article

References (16)

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14. United States Postal Service (1988, 1990, 1992). The household diary study report (Vols. 1 and 2). Washington DC: U.S. Postal Service.
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