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Volumn 100, Issue 7, 1998, Pages 343-350

Purchase involvement methodology and product profiles: The case of cheese products in Greece

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Indexed keywords


EID: 84986043638     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070709810242145     Document Type: Article
Times cited : (10)

References (16)
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  • 2
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  • 3
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  • 4
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    • Involvement and you: 1000 great ideas
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  • 5
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    • Testing the involvement profile (IP) scale in the context of selected recreational and touristic activities
    • Dimanche, F., Havitz, M.E., and Howard, D.R. (1991), “Testing the involvement profile (IP) scale in the context of selected recreational and touristic activities”, Journal of Leisure Research, Vol. 23 No. 1, pp. 51-66.
    • (1991) Journal of Leisure Research , vol.23 , Issue.1 , pp. 51-66
    • Dimanche, F.1    Havitz, M.E.2    Howard, D.R.3
  • 6
    • 0002436752 scopus 로고
    • Consumer involvement profiles: a new practical approach to consumer involvement
    • Kapferer, J-N. and Laurent, G. (1985), “Consumer involvement profiles: a new practical approach to consumer involvement”, Journal of Advertising, Vol. 25 No. 6, pp. 48-55.
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  • 9
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    • Mittal, B.1    Lee, M.-S.2
  • 12
    • 84986069574 scopus 로고
    • Agricultural University of Athens and Ministry of Agriculture, Athens.
    • Patsis, P. (1993), Dairy Product Consumer Research Study, Agricultural University of Athens and Ministry of Agriculture, Athens.
    • (1993) Dairy Product Consumer Research Study
    • Patsis, P.1
  • 13
    • 84986153527 scopus 로고
    • A meta-analysis of Cronbach’s coefficient alpha
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  • 14
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    • Perspectives in involvement: current problems and future directions
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    • Rothschild, M.L.1
  • 15
    • 0002121969 scopus 로고
    • The application and misapplication of factor analysis in marketing research
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    • Stewart, D.W.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.