The quest for emerging customer needs

Marketing Research

Volumn 13, Issue 4, 2001, Pages 30-34

  Bakken, David G ^a  

^a Harris Interactive Inc   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33746709940     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (2)

1. Berstell, G. and D. Nitterhouse (2001), "Asking All the Right Questions," Marketing Research, (Fall), 15-20.
2. Allenby, G. M. and J. L. Ginter (1995), "Using Extremes to Design Products and Segment Markets," Journal of Marketing Research, (November), 392-403.