Situated learning and marketing: Moving beyond the rational technical thought cage

Marketing Intelligence and Planning

Volumn 24, Issue 3, 2006, Pages 202-217

  Ardley, Barry ^a  

^a UNIVERSITY OF LINCOLN   (United Kingdom)

Author keywords

Learning; Marketing decision making; Marketing management; Marketing planning

Indexed keywords

EID: 33745848120     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610665682     Document Type: Article

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