Market orientation, strategy, and performance in the primary forest industry

Forest Science

Volumn 52, Issue 3, 2006, Pages 209-220

  Hansen, Eric ^a   Dibrell, Clay ^b   Down, Jon ^b  

^a OREGON STATE UNIVERSITY   (United States)

^b OREGON STATE UNIVERSITY   (United States)

Author keywords

Firm performance; Market orientation; Strategy

Indexed keywords

MARKETING; STRATEGIC PLANNING;

CUSTOMER DIFFERENTIATION; FIRM PERFORMANCE; MARKET ORIENTATION; STRATEGY;

FORESTRY;

FOREST PRODUCTS INDUSTRY; MARKET RESEARCH; STRATEGIC ALLIANCES;

EID: 33744998512     PISSN: 0015749X     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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