Cultural orientation: its relationship with market orientation, innovation and organisational performance

Management Decision

Volumn 41, Issue 3, 2003, Pages 241-249

  Mavondo, Felix ^a   Farrell, Mark ^b  

^a MONASH UNIVERSITY   (Australia)

^b CHARLES STURT UNIVERSITY   (Australia)

Author keywords

Market orientation; Organizational performance; Zimbabwe

Indexed keywords

EID: 84986127925     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740310468054     Document Type: Article

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