Dimensions of price salience: A conceptual framework for perceptions of multi-dimensional prices

Journal of Product and Brand Management

Volumn 15, Issue 2, 2006, Pages 139-147

  Min, Hyeong Min ^a   Kachersky, Luke ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

Perception; Prices; Pricing policy

Indexed keywords

EID: 33646876364     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610658974     Document Type: Article

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