Strategic implications of a multi-dimensional pricing environment

Journal of Product & Brand Management

Volumn 12, Issue 5, 2003, Pages 322-334

  Estelami, Hooman ^a  

^a FORDHAM UNIVERSITY   (United States)

Author keywords

Advertising; Consumer behaviour; Marketing communications; Pricing

Indexed keywords

EID: 84986098741     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420310491684     Document Type: Review

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