Attitude formation online: How the consumer's need for cognition affects the relationship between attitude towards the website and attitude towards the brand

International Journal of Market Research

Volumn 48, Issue 2, 2006, Pages 139-154

  Sicilia, Maria ^a   Ruiz, Salvador ^a   Reynolds, Nina ^b  

^a UNIVERSITY OF MURCIA   (Spain)

^b UNIVERSITY OF BRADFORD   (United Kingdom)

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EID: 33645155347     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530604800204     Document Type: Review

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