The impact of differential lag effects on the allocation of advertising budgets across media

Journal of Advertising Research

Volumn 41, Issue 2, 2001, Pages 27-36

  Berkowitz, David ^a   Allaway, Arthur ^a   D'Souza, Giles ^a  

^a UNIVERSITY OF ALABAMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039976135     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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