Taking the guesswork out of new product development: How successful high-tech companies get that way

Journal of Business Strategy

Volumn 25, Issue 4, 2004, Pages 41-46

  Akgün, Ali E ^a   Lynn, Gary S ^b   Byrne, John C ^c  

^a GEBZE TECHNICAL UNIVERSITY   (Turkey)

^b STEVENS INSTITUTE OF TECHNOLOGY   (United States)

^c PACE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644830665     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660410547395     Document Type: Article

References (4)

1. Cooper, R.G. (1993), Winning at New Products: Accelerating the Process from Idea to Launch, Addison-Wesley, Reading, MA.
2. Ernst, H. (2002), “Success factors of new product development: a review of the empirical literature”, International Journal of Management Review, Vol 4, pp. 1-40.
3. Lynn, G.S. and Reilly, R. (2002), Blockbusters: The Five Keys to Developing Great New Products, Harper Collins, New York, NY.
4. Neter, J., Kutner, M.H., Nachtsheim, C.J. and Wasserman, W. (1996), Applied Linear Regression Models, Irwin, Boston, MA.