America's edge in new product R & D: U.S. firms have a distinct advantage over Japanese firms in being able to achieve acceptable new product success rates while scrimping on either development, manufacturing or marketing

Research Technology Management

Volumn 41, Issue 2, 1998, Pages 49-56

  Souder, William E ^a,b,c   Song, X Michael ^c,d   Kawamura, Kazuhiko ^a,c,e  

^a Dept of Management of Technology ^*

^b UNIVERSITY OF ALABAMA IN HUNTSVILLE   (United States)

^c CMOST   (United States)

^d MICHIGAN STATE UNIVERSITY   (United States)

^e VANDERBILT UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

PRODUCT DESIGN; STRATEGIC PLANNING;

CONTROLLED SCRIMPING;

RESEARCH AND DEVELOPMENT MANAGEMENT;

EID: 0032025843     PISSN: 08956308     EISSN: None     Source Type: Journal    
DOI: 10.1080/08956308.1998.11671198     Document Type: Article

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