Modeling large data sets in marketing

Statistica Neerlandica

Volumn 52, Issue 3, 1998, Pages 303-323

  Balasubramanian, S ^a   Gupta, S ^b   Kamakura, W ^c   Wedel, M ^d  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b Och Spine at New York Presbyterian Hospitals   (United States)

^c UNIVERSITY OF PITTSBURGH   (United States)

^d UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Customer transaction data; Response models; Single source data

Indexed keywords

EID: 0032283976     PISSN: 00390402     EISSN: None     Source Type: Journal    
DOI: 10.1111/1467-9574.00086     Document Type: Article

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