Internal marketing, nurse loyalty and relationship marketing: An exploratory study of german nurses

Health Marketing Quarterly

Volumn 20, Issue 4, 2004, Pages 63-82

  Peltier, James ^a   Nill, Alexander ^b   Schibrowsky, John A ^b  

^a UNIVERSITY OF WISCONSIN WHITEWATER   (United States)

^b UNIVERSITY OF NEVADA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; CONTROLLED STUDY; CORRELATION ANALYSIS; FUTUROLOGY; GERMANY; HEALTH CARE; HEALTH CARE COST; HEALTH CARE MANAGEMENT; HEALTH ECONOMICS; HUMAN; MARKETING; MEDICAL ASSISTANT; NURSE; NURSING; NURSING STAFF; QUALITATIVE RESEARCH; STATISTICAL SIGNIFICANCE;

ADULT; CONSUMER SATISFACTION; GERMANY; HEALTH SERVICES RESEARCH; HUMANS; MIDDLE AGED; MOTIVATION; NURSING STAFF; PERSONNEL LOYALTY; PERSONNEL MANAGEMENT; QUESTIONNAIRES;

EID: 3042741353     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v20n04_05     Document Type: Article

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