Sociocultural meanings in visually standardized print ads

European Journal of Marketing

Volumn 38, Issue 9-10, 2004, Pages 1113-1128

  Callow, Michael ^a   Schiffman, Leon G ^b  

^a MORGAN STATE UNIVERSITY   (United States)

^b ST JOHN'S UNIVERSITY   (United States)

Author keywords

Advertisements; Consumer behaviour; Marketing strategy; Print media; Visual media

Indexed keywords

EID: 85135353491     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410548898     Document Type: Article

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