Narrative music in congruent and incongruent TV advertising

Journal of Advertising

Volumn 29, Issue 1, 2000, Pages 25-34

  Hung, Kineta ^a,b  

^a YORK UNIVERSITY   (Canada)

^b UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039336961     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2000.10673601     Document Type: Article

References (29)

1. Alpert, Judy and Mark I. Alpert (1990), "Music Influences on Mood and Purchase Intentions, " Psychology and Marketing, 7 (Summer), 109-134.
2. Arnold, Stephen J. and Eileen Fischer (1994), "Hermeneutics and Consumer Research, " Journal of Consumer Research, 21 (June), 55-70.
3. Batra, Rajeev and Michael L. Ray (1986), "Affective Responses Mediating Acceptance of Advertising, " Journal of Consumer Research, 13 (September), 234-249.
4. Berlyne, Daniel E. (1971), Aesthetics and Psychobiology, New York, NY: Appleton.
5. Blair, M. Elizabeth and Mark N. Hatala (1992), "The Use of Rap Music in Children's Advertising, " Advances in Consumer Research, 19, 719-724.
6. Bruner, Gordon C. II (1990), "Music, Mood, and Marketing, " Journal of Marketing, 54 (October), 94-104.
7. Culler, Jonathan (1976), Saussure, Hassocks, Sussex: The Harvester Press Limited.
8. Englis, Basil G., Michael R. Solomon and Anna Olofsson (1993), "Consumption Imagery in Music Television: A Bi-cultural Perspective, " Journal of Advertising, 22 (December), 21-33.
9. Firat, A. Fuat and Alladi Venkatesh (1995), "Liberatory Postmodernism and the Reenchantment of Consumption, " Journal of Consumer Research, 22 (December), 239-267.
10. Glaser, Barney G. and Anselm L. Strauss (1968), The Discovery of Grounded Theory: Strategies for Qualitative Research, London: Weidenfeld and Nicolson.
11. Gorbman, Claudia (1987), Unheard Melodies: Narrative Film Music, Bloomington: Indiana University Press.
12. Hebdige, Dick (1979), Subculture: the Meaning of Style, New York, NY: Methuen & Co., Ltd.
13. Hirschman, Elizabeth C., Linda Scott and William B. Wells (1998), "A Model of Product Discourse: Linking Consumer Practice to Cultural Texts, " Journal of Advertising, 27 (Spring), 33-50.
14. Hollander, Stephen W. and Jacob Jacoby (1973), "Recall of Crazy, Mixed-Up TV Commercials, " Journal of Advertising Research, 13 (June), 39-42.
15. Houston, Michael J., Terry L. Childers and Susan E. Heckler (1987), "Picture-Word Consistency and the Elaborative Processing of Advertisements, " Journal of Marketing Research, 24 (November), 359-369.
16. MacInnis, Deborah J., Christine Moorman and Bernard J. Jaworski (1991), "Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads, " Journal of Marketing, 55 (October), 32-53.
17. _ and C. Whan Park (1991), "The Differential Role of Characteristics of Music on High and Low Involvement Consumers' Processing of Ads, " Journal of Consumer Research, 18 (September), 161-173.
18. McCracken, Grant (1986), "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods, " Journal of Consumer Research, 13 (June), 71-84.
19. _ (1989), "Who is the Celebrity Endorser? Cultural Foundation of the Endorsement Process, " Journal of Consumer Research, 16 (December), 310-321.
20. McQuarrie, Edward and David Glen Mick (1992), "On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric, " Journal of Consumer Research, 19 (September), 180-197.
21. _ and _ (1996), "Figures of Rhetoric in Advertising Language, " Journal of Consumer Research, 22 (March), 424-438.
22. Mick, David Glen and Michelle DeMoss (1990), "Self-Gifts: Phenomenological Insights from Four Contexts, " Journal of Consumer Research, 17 (December), 322-332.
23. Otnes, Cele and Linda M. Scott (1996), "Something Old, Something New: Exploring the Interaction Between Ritual and Advertising, " Journal of Advertising, 25 (Spring), 33-50.
24. Ruth, Julie A., Cele C. Otnes and Frédéric F. Brunel (1999), "Gift Receipt and the Reformulation of Interpersonal Relationships, " Journal of Consumer Research, 25 (March), 385-402.
25. Scott, Linda M. (1990), "Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising, " Journal of Consumer Research, 17 (September), 223-236.
26. _ (1992), "Playing with Pictures: Postmodernism, Poststructuralism, and Advertising Visuals, " Advances in Consumer Research, 19, 596-612.
27. _ (1994), "The Bridge from Text to Mind: Adopting Reader-Response Theory to Consumer Research, " Journal of Consumer Research, 21 (December), 461-480.
28. Sperber, Dan and Deidre Wilson (1986), Relevance: Communication and Cognition, Cambridge, MA: Harvard University Press.
29. Stout, Patricia A. and John D. Leckenby (1988), "Let the Music Play: Music as a Nonverbal Element in Television Commercials, " in Nonverbal Communication in Advertising, Sidney Hecker and David W. Stewart, eds., Lexington, MA: Lexington Books, 207-223.