Right messages for the right site: On-line creative strategies by Japanese multinational corporations

Journal of Marketing Communications

Volumn 9, Issue 4, 2003, Pages 221-239

  Okazaki, Shintaro ^a   Alonso, Javier ^b  

^a UNIVERSIDAD PONTIFICIA COMILLAS   (Spain)

^b UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

Content analysis; Creative strategies; Internet research; Japan; Marketing communications; Standardization

Indexed keywords

EID: 1642436902     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/1352726032000129908     Document Type: Review

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