Convergence across American and Korean young adults: socialisation variables indicate the verdict is still out

International Journal of Advertising

Volumn 23, Issue 4, 2004, Pages 479-506

  Marina Choi, Sejung ^a   La Ferle, Carrie ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993019004     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2004.11072896     Document Type: Article

References (63)

1. Abernethy, A.M. & Franke, G.R. (1996) The information content of advertising: a meta-analysis. Journal of Advertising, 25(2), pp. 1–17.
2. A.C. Nielsen (2001) Asia Pacific advertising approaches US$30 billion–double digit growth in 2000 but outlook clouded. http://asiapacific.acnielsen.com.au/news.asp?newsID=34, Oct. 5 2001.
3. Alwitt, L.F. & Prabhaker, P.R. (1992) Functional and belief dimensions of attitudes to television advertising: implications for copytesting. Journal of Advertising Research, 32(5), pp. 30–42.
4. Anonymous (1999) Marketing to the global teen. Youth Markets Alert, 11(3), p. 8.
5. Bearden, W.O., Netemeyer, R.G. & Teel, J.E. (1989) Measurement of consumer susceptibility to interpersonal influence. Journal of Consumer Research, 15(4), pp. 473–481.
6. Belk, R.W. & Bryce, W.J. (1986) Materialism and individualism in U.S. and Japanese print and television advertising. Advances in Consumer Research, 13, pp. 568–572.
7. Burnkrant, R.E. & Cousineau, A. (1975) Information and normative social influence in buyer behavior. Journal of Consumer Research, 2(3), pp. 206–215.
8. Bush, A.J., Smith, R. & Martin, C. (1999) The influence of consumer socialization variables on attitude toward advertising: a comparison of African-Americans and Caucasians. Journal of Advertising, 28(3), pp. 13–24.
9. Chang, Y. (1976) The urban Korean as individual. In Chun, S. Korean Society (ed.), pp. 129–145. Seoul, Korea: International Cultural Foundation.
10. Cheil Communications (2002) A Report on Different Generations of Korean Consumers. www.cheilcommunication.co.kr, accessed on 22 September 2003.
11. Chilton, D. (2000) Teens excel at media multi-tasking. Marketing Magazine, 105(28), p. 4.
12. Cutler, B.D., Javalgi, R.G. & Lee, D. (1995) The portrayal of people in magazine advertisements: the United States and Korea. Journal of International Consumer Marketing, 8(2), pp. 45–58.
13. Darley, W.K. (1999) The relationship of antecedents of search and self-esteem to adolescent search effort and perceived product knowledge. Psychology & Marketing, 16(5), pp. 409–427.
14. de Mooij, M. (1998) Global Marketing and Advertising: Understanding Cultural Paradoxes. Thousand Oaks, CA: Sage.
15. Dowling, G.R. & Staelin, R. (1994) A model of perceived risk and intended riskhandling activity. Journal of Consumer Research, 21(1), pp. 119–134.
16. Englis, B.G., Solomon, M. & Olofsson, A. (1993) Consumption imagery in music television: a bi-cultural perspective. Journal of Advertising, 22(4), pp. 21–33.
17. Faber, R.J. & O’Guinn, T.C. (1988) Expanding the view of consumer socialization: a non-utilitarian mass-mediated perspective. Research in Consumer Behavior, 3, pp. 49–77.
18. Ford, R. & Phillips, A. (2000) Media may be global, but is youth? In Jones, J.P. (ed.) International Advertising: Realities and Myths, pp. 117–137. Thousand Oaks, CA: Sage.
19. Frith, K.T. & Mueller, B. (2003) Advertising and Societies: Global Issues. New York: Peter Lang Publishing.
20. Grewal, D., Gotlieb, J. & Marmorstein, H. (1994) The moderating effects of message framing and source credibility on the price-perceived risk relationship. Journal of Consumer Research, 21(1), pp. 145–153.
21. Hafstrom, J.L., Chae, J.S. & Chung, Y.S. (1992) Consumer decision-making styles: comparison between United States and Korean young consumers. Journal of Consumer Affairs, 26(1), pp. 146–158.
22. Han, S.P. & Shavitt, S. (1994) Persuasion and culture: advertising appeals in individualistic and collectivistic societies. Journal of Experimental Social Psychology, 30(4), pp. 326–350.
23. Hofstede, G.H. (1980) Culture’s Consequences: International Differences in Work-Related Values. Beverly Hills, CA: Sage.
24. Holbrook, M.B. (1987) Mirror, mirror, on the wall, what’s unfair in the reflections on advertising? Journal of Marketing, 51(3), pp. 95–103.
25. HRC Media Index (2001) Media penetration rate in Korea. www.hrc.co.kr (obtained through its paid programme).
26. Jhally, S. (1995) Image-based culture. In Dines, G. & Humez, J.M. (eds) Gender, Race, and Class in Media: A Text-Reader, pp. 77–87. Thousand Oaks, CA: Sage.
27. John, D.R. (1999) Consumer socialization of children: a retrospective look at twenty-five years of research. Journal of Consumer Research, 26(3), pp. 184–213.
28. Korean Internet Information Center (2001) www.nic.or.kr/index-kr.html, accessed on 23 September 2003.
29. La Ferle, C., Edwards, S.M. & Lee, W. (2000) Teen’s use of traditional media and the Internet. Journal of Advertising Research, 40(3), pp. 55–65.
30. La Ferle, C., Li, H. & Edwards, S.M. (2001) An overview of teenagers and television advertising in the United States. Gazette, 63(1), pp. 7–24.
31. Lantos, G.P. (1987) Advertising: looking glass or molder of the masses? Journal of Public Policy and Marketing, 6(1), pp. 104–128.
32. Levitt, T. (1983) The globalization of markets. Harvard Business Review, 61(3), pp. 92–103.
33. Lumpkin, J.R. & Festervand, T.A (1988) Purchase information sources of the elderly. Journal of Advertising Research, 27(6), pp. 31–43.
34. Mangleburg, T.F. & Bristol, T. (1998) Socialization and adolescents’ skepticism toward advertising. Journal of Advertising, 27(3), pp. 11–21.
35. MarketSource (2001) College and teen marketing. www.marketsource.com/college/teenBuying.asp, accessed on 15 September 2003
36. Mascarenhas, O.A.J. & Higby, M.A. (1993) Peer, parent, and media influences in teen apparel shopping. Journal of the Academy of Marketing Science, 21(1), pp. 53–58.
37. Mediascope (1999) Popular Culture and the American Child. Issue Brief Series. Studio City, CA: Mediascope Press (www.mediascope.org).
38. Mergenhagen, P. (1995) Targeting Transitions. New York: American Demographic Books.
39. Moore, R.L. & Moschis, G.P. (1978) Teenagers’ reaction to advertising. Journal of Advertising, 7(4), pp. 24–30.
40. Moore, R.L. & Moschis, G.P. (1981) The role of family communication in consumer learning. Journal of Communications, 31, pp. 42–51.
41. Moschis, G.P. (1987) Consumer Socialization. Lexington, MA: Lexington Books.
42. Moschis, G.P. & Churchill, G.A. (1978) Consumer socialization: a theoretical and empirical analysis. Journal of Marketing Research, 15(4), pp. 599–609.
43. Moschis, G.P. & Moore, R.L. (1979) Decision making among the young: a socialization perspective. Journal of Consumer Research, 6(2), pp. 101–112.
44. Moschis, G.P. & Moore, R.L. (1982) A longitudinal study of television advertising effects. Journal of Consumer Research, 9(3), pp. 279–287.
45. Moschis, G.P., Moore, R.L. & Stanley, T.J. (1984) An exploratory study of brand loyalty development. In Kinnear, T.C. (ed.) Advances in Consumer Research, Vol. 11, pp. 412–417. Ann Arbor, MI: Association for Consumer Research.
46. Mueller, B. (1987) Reflections of culture: an analysis of Japanese and American advertising appeals. Journal of Advertising Research, 27(3), pp. 51–59.
47. Mueller, B. (1996) International Advertising. Belmont, CA: Wadsworth Publishing Company.
48. Na, W., Son, Y. & Marshall, R. (1998) An empirical study of the purchase role structure in Korean families. Psychology & Marketing, 15(6), pp. 563–576.
49. Newman, J. W. & Staelin, R. (1973) Information sources of durable goods. Journal of Advertising Research, 13(2), pp. 19–29.
50. O’Guinn, T.C. & Shrum, L.J. (1997) The role of television in the construction of consumer reality. Journal of Consumer Research, 23(4), pp. 278–294.
51. Park, C.W. & Lessig, V.P. (1977) Students and housewives: differences in susceptibility to reference group influence. Journal of Consumer Research, 4(2), pp. 102–110.
52. Parmar, A. (2002) Global youth united: homogeneous group prime target for U.S. marketers. Marketing News, October, 1 & 49.
53. Pendleton, J. (2004) Multi taskers. Advertising Age, 75(13), pp. 1–2.
54. Pollay, R.W. (1986) The distorted mirror: reflections on the unintended consequences of advertising. Journal of Marketing, 50(2), pp. 18–36.
55. PR Newswire (2003) Multi-platinum recording artist Beyonce Knowles to host meeting Mandela: a staying alive special. PR Newswire Online, July 1. Accessed on 5 October 2003.
56. Ritson, M. & Elliott, R. (1999) The social uses of advertising: an ethnographic study of adolescent advertising audiences. Journal of Consumer Research, 26(3), pp. 260–277.
57. Shim, S. (1996) Adolescent consumer decision-making styles: the consumer socialization perspective. Psychology & Marketing, 13(6), pp. 547–569.
58. Somasundaram, T.N. & Light, C.D. (1994) Rethinking a global media strategy: a four country comparison of young adults’ perceptions of media-specific advertising. Journal of International Consumer Marketing, 7(1), pp. 23–38.
59. Strutton, H.D. & Lumpkin, J.R. (1992) Information sources used by elderly health care adopters. Journal of Advertising Research, 32(4), pp. 20–30.
60. Ward, S. (1974) Consumer socialization. Journal of Consumer Research, 1(2), pp. 1–14.
61. Ward, S., Wackman, D.B. & Wartella, E. (1977) How Children Learn to Buy: The Development of Consumer Information Processing Skills. Beverly Hills, CA: Sage.
62. Weinberger, M.G. & Spotts, H.E. (1989) A situational view of information content in TV advertising in the U.S. and U.K. Journal of Marketing, 53(1), pp. 89–94.
63. White, R. (2000) International advertising: how far can it fly? In Jones, J.P. (ed.) International Advertising: Realities and Myths, pp. 29–40. Thousand Oaks, CA: Sage.