Speaking the Buick language: Capturing, understanding, and exploring brand identity with shape grammars

Design Studies

Volumn 25, Issue 1, 2004, Pages 1-29

  McCormack, Jay P ^a   Cagan, Jonathan ^a   Vogel, Craig M ^b  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Aesthetics; Collaborative design; Design tool; Logic of design; Shape grammars

Indexed keywords

ARTIFICIAL INTELLIGENCE; COMPUTATIONAL GEOMETRY; LOGIC DESIGN; MARKETING;

BRANDING; ENGINEERING DESIGN;

COMPUTATIONAL GRAMMARS;

EID: 0242575888     PISSN: 0142694X     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0142-694X(03)00023-1     Document Type: Article

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